If you’re not a regular LinkedIn user, you may be wondering what it’s all about or where to start. This infographic was developed as a quick overview of three of the steps you need to take to build your LinkedIn presence. All of these steps are covered in more detail in the recently released Second Edition of LinkedIn in One Hour for Lawyers, which is available now (for more information about the book, you can click on the book cover at the bottom of the infographic)
With increased pressure on lawyers to develop content for blogs, websites and social media, any tool that helps increase visibility, drive traffic and boost engagement is a tool worth looking at. One such tool is the infographic.
In May of this year, I wrote about Slideshare as a tool lawyers can use to share content. That post focused mainly on presentations. But in July of this year, Slideshare released a new infographics player to make it easier to upload, discover and share infographics. Although Slideshare always allowed for the sharing of infographics through its platform, the new player optimizes the viewing experience for infographics. According to Slideshare, the new player automatically detects an infographic upon upload, includes it in the infographic directory and displays it for best viewing.
Since the launch of the new player in July, Slideshare has analyzed over 1000 infographics, and last week on their blog, Slideshare reported the following statistics:
-Infographics are liked four times more than presentations, and twenty-three times more than documents on SlideShare
-Infographics are shared two times more than presentations, and three times more than documents on other social networks, such as LinkedIn, Twitter and Facebook
Infographics can be embedded into blog posts, displayed on websites, shared on social media, or printed for handouts for presentations or as a visual aid for clients.
Want to learn more about infographics and how lawyers can use them? Check out this post I wrote on Slaw.ca on Infographics for Lawyers, or take a look at the presentation below:
Lawyers ask me all of the time whether they should get involved in social media platforms, and whether those platforms really do anything to help them build their practices or attract potential clients and referral sources.
When answering this question (or similar questions about any particular marketing endeavor), I encourage lawyers to first determine two things: first, what is their purpose or intended outcome (for example, do they want to get in front of a wider audience, have a platform for distributing content, build relationships with existing clients, or attract potential new clients, etc.?) and second, depending on that purpose, is the audience they are seeking involved in that particular activity?
If you’re seeking to target a specifically male or specifically female audience, for example, his infographic from InternetServiceProviders.org, may help you to determine if your audience is participating on social media:
As I discussed in a recent post on Slaw.ca, if you have a business to business practice and in-house counsel play a role in selecting or retaining outside counsel, LinkedIn might be a good platform for you to consider. As I discussed in that post, the 2013 In-house Counsel New Media Engagement Survey revealed that more and more in-house counsel are influenced by blogs and social media, with LinkedIn’s “professional network” being the one they use most for their professional contacts.
Don’t forget that even if your audience is participating on a particular platform, you’ll need to ensure that your content fits with the culture of that particular site. It’s great to have an opportunity to communicate with your intended audience, but you’ve also got to make sure that your message will resonate, and not turn them off. For example, if your audience is on LinkedIn, don’t ignore the culture, which is one of professionalism and business-oriented discussion, rather than the more personal sharing that may occur on other platforms (such as Facebook, for example).