Using Infographics to Drive Traffic and Engagement

EngagementWith increased pressure on lawyers to develop content for blogs, websites and social media, any tool that helps increase visibility, drive traffic and boost engagement is a tool worth looking at. One such tool is the infographic.

In May of this year, I wrote about Slideshare as a tool lawyers can use to share content. That post focused mainly on presentations. But in July of this year, Slideshare released a new infographics player to make it easier to upload, discover and share infographics. Although Slideshare always allowed for the sharing of infographics through its platform, the new player optimizes the viewing experience for infographics. According to Slideshare, the new player automatically detects an infographic upon upload, includes it in the infographic directory and displays it for best viewing.

Since the launch of the new player in July, Slideshare has analyzed over 1000 infographics, and last week on their blog, Slideshare reported the following statistics:

-Infographics are liked four times more than presentations, and twenty-three times more than documents on SlideShare

-Infographics are shared two times more than presentations, and three times more than documents on other social networks, such as LinkedIn, Twitter and Facebook

Infographics can be embedded into blog posts, displayed on websites, shared on social media, or printed for handouts for presentations or as a visual aid for clients.

Want to learn more about infographics and how lawyers can use them? Check out this post I wrote on Slaw.ca on Infographics for Lawyers, or take a look at the presentation below:

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