Shaping Your Narrative – Online Reputation Management

In this ABA TECHSHOW session, Gyi Tsakalakis and I will be discussing online reputation management–when consumers need a hotel or a restaurant, they turn to online rating services to find the best. When prospective legal clients need a lawyer, more and more are now turning to the web to see which lawyers rate the best and which ones fail the test. It may sound absurd but you need to start worrying about what others are saying about you and your practice online. This session will review various online attorney review sites, discuss ways to leverage positive reviews in your online marketing, and how to deal with those nagging negative reviews. We’ll also cover the relevant ethics rules.

LinkedIn’s Next Level – Getting More Return on Your Networking

Come join Dennis Kennedy and I at the ABA TECHSHOW 2015 for LinkedIn’s Next Level – Getting More Return on Your Networking, an advanced-level program for LinkedIn users.
You’ve already mastered the basics of LinkedIn: you’ve set up your LinkedIn account and filled in your Profile; you’re sending and accepting invitations and using LinkedIn to keep up with your professional network. So what’s the next step to make LinkedIn your powerhouse networking tool for your law practice? This session will show you how you can take advantage of the advanced and updated features of LinkedIn using the three building blocks of LinkedIn: Profiles, Connections, and Participation.

ABA TECHSHOW 2014

ABA TECHSHOW 2014As always, TECHSHOW 2014 will be held in Chicago on March 27-29, 2014. I’ll be speaking in the “Social Media” track on March 27 on “Making Your Content Work for You on Social Media” and in the “How to” track on Friday, March 28 on How Lawyers can use LinkedIn. You can now see the full schedule of sessions at techshow.com, along with registration information, faculty bios and more.