Setting Goals for LinkedIn

It’s January, and that means you’re probably thinking about New Year’s resolutions like finally getting organized and goals for the year, like financial targets or numbers of new clients, but have you ever considered setting goals for how you use LinkedIn?

Hi, I’m Allison Shields, President of Legal Ease Consulting and one of the authors of the newly released book, Make LinkedIn Work for You, A Practical Handbook for Lawyers and other Legal Professionals.

By now, you’ve probably heard that if you’re a professional, you really need to have a LinkedIn presence; most clients, potential clients and referral sources expect you to have a LinkedIn Profile. But you may not have heard much about what to do or how to approach LinkedIn beyond that.

In the book, my co-author, Dennis Kennedy and I talk a lot about setting goals or determining a purpose for your use of LinkedIn. Dennis likes to ask the question, “What are you hiring LinkedIn to do for you?” This is a great place to start.

For most lawyers with established practices, we anticipate that the best use of LinkedIn will be to create, manage, and care for your network of referrers and potential referrers of business. But that may not be the case for everyone. Some lawyers may want to use LinkedIn as a platform to establish themselves as an expert in a specific niche. Others may use it as a tool to identify and attract candidates for employment.

If you’re still not sure exactly what you want to use LinkedIn for, think about your overall goals for the year or for your practice. How might LinkedIn help you to accomplish those goals?

In my next video, I’ll give you some specific ideas about how you can do that. But for now, if you want to learn how to use LinkedIn more effectively, you can get a copy of Make LinkedIn Work for You, A Practical Guide for Lawyers and Other Legal Professionals on Amazon.com.

Make LinkedIn Work for You: Now Available!

With the holidays approaching, it’s time to think about holiday gifts, and I’ve got a great gift suggestion for you – which also happens to be one of my major accomplishments this year, and that is the release of my new book, with my co-author, Dennis Kennedy – Make LinkedIn Work for You: A Practical Handbook for Lawyers and Other Legal Professionals.

This book was written specifically for people in the legal profession, but we think it is a useful resource for anyone in any kind of business. If you’re not in the legal world, there are small parts of the book that won’t apply to you, but overall, the advice in the book is sound for anyone.

So, let’s dive in and talk about some of what you can expect from the book. In this book, we’ve taken a strategic approach to how you use LinkedIn and how to incorporate it into your “real world” networking, while also giving you practical tips that you can get started with right away. And if you’re brand-new to LinkedIn, we’ll show you how to get started to build up your LinkedIn presence.

If you’ve watched my other videos or seen me speak about LinkedIn, you’ll be familiar with the “three building blocks” approach that Dennis and I take to LinkedIn, and the book talks about all three of them – Profiles, Connections and Participation – in depth. We end each of those sections with answers to frequently asked questions we hear all of the time when speaking about LinkedIn or working with clients. And each of us share our own approaches we’ve taken to using LinkedIn, and the different things we’ve experimented with and the results of those experiments.

But we also talk about some specialty topics, including:

  • Building your personal brand on LinkedIn
  • Using LinkedIn to search for a job
  • How to use LinkedIn to go into a new practice area or when you move to a new location
  • Using LinkedIn as a student
  • And, for the lawyers, we cover how the Rules of Professional Conduct might affect how you use LinkedIn.

I hope you’ll consider getting Make LinkedIn Work for You as a holiday gift this season for the lawyer or other professional in your life – or even for yourself! It’s available now on Amazon.com in both paperback and Kindle formats.

Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals book cover

Have a wonderful holiday season!

Want more info about LinkedIn? Check out all of my LinkedIn videos here: