Shaping Your Narrative – Online Reputation Management

In this ABA TECHSHOW session, Gyi Tsakalakis and I will be discussing online reputation management–when consumers need a hotel or a restaurant, they turn to online rating services to find the best. When prospective legal clients need a lawyer, more and more are now turning to the web to see which lawyers rate the best and which ones fail the test. It may sound absurd but you need to start worrying about what others are saying about you and your practice online. This session will review various online attorney review sites, discuss ways to leverage positive reviews in your online marketing, and how to deal with those nagging negative reviews. We’ll also cover the relevant ethics rules.

Avoiding Ethical Problems in Online Legal Marketing

This live program is now available on CD or DVD from the New York State Trial Lawyers Association. The program offers a full 4 ethics credits – enough ethics for your biennial registration.

This important program on using social media to market your practice without falling into any ethical quagmires.

 

The program features top speakers on social media ethics who will address avoiding ethical pitfalls within your website, blogs, LinkedIn, Facebook as well as best practices.

We will also focus on the application of advertising rules to LinkedIn, specifically:
• NYS Rule 7.1: False or misleading statements
• Disclaimers on LinkedIn profiles (Rule 7.1 and 7.3)
• Solicitation (Rule 7.3)
• Specialization and “expertise” (Rule 7.1 and 7.3, NYSBA Opinion 972)
• LinkedIn Skills and Endorsements – reciprocal recommendations (Rule 7.2) and other issues
• Client recommendations on LinkedIn
• Confidentiality – what you can and cannot say about clients and cases on LinkedIn; confidentiality issues in communicating with clients/potential clients electronically (Rule 1.6)
• Unauthorized practice of law and inadvertent attorney-client relationships (Rules 1.18 and Rule 5.5)
• Who lawyers can and should connect to on social media

There is also be a discussion on the use of Facebook, including:
•“Friend” requests – which requests should and should not be accepted
• What ethical issues are there when “friending”
• Ethical considerations in researching juror’s, parties’, and witness’s social media presence
• What can and can’t attorneys advise clients about incriminating social media postings

The program also includes comments from the Grievance Committee concerning the Committee’s perspective as to how attorneys are getting into trouble with advertising rules using social media.

FACULTY:
Chair: Annamarie Bondi-Stoddard
Pegalis & Erickson LLC

Fred Cohen, Esq.
Founder, Amicus Creative Media, LLC

Stacey Sharpelletti, Esq.
Assistant Counsel to the Grievance Committee for the 10th Judicial District

Allison Shields, Esq.
President, Legal Ease Consulting

Aaron Zerykier, Esq.
Farrell Fritz, PC
Secretary of the Social Media Committee, Commercial and Federal Litigation Section of the NYSBA