LinkedIn’s Next Level – Getting More Return on Your Networking

Come join Dennis Kennedy and I at the ABA TECHSHOW 2015 for LinkedIn’s Next Level – Getting More Return on Your Networking, an advanced-level program for LinkedIn users.
You’ve already mastered the basics of LinkedIn: you’ve set up your LinkedIn account and filled in your Profile; you’re sending and accepting invitations and using LinkedIn to keep up with your professional network. So what’s the next step to make LinkedIn your powerhouse networking tool for your law practice? This session will show you how you can take advantage of the advanced and updated features of LinkedIn using the three building blocks of LinkedIn: Profiles, Connections, and Participation.

LinkedIn for Lawyers: Reloaded ABA Center for Professional Development

This program was presented live on April 2, 2015, but is available for video download.

Panelists:
Dennis M. Kennedy, President, DennisKennedy.com, LLC, Saint Louis, MO
Allison C. Shields, President, Legal Ease Consulting, Inc., Mount Sinai, NY

Like many lawyers (and 225 million other LinkedIn users), you may have a profile on LinkedIn, but do you really know what to do with it? Beyond putting up an online “résumé” and adding connections to your professional network, do you know all the ways that LinkedIn can help you in your career? In this essential program on LinkedIn for Lawyers, learn how to leverage the world’s largest professional network to boost your own practice and profile! Whether you are a new or long-term user, this CLE program will give you helpful instructions and useful strategies for taking advantage of all of LinkedIn’s features, including navigating LinkedIn’s new interface, maximizing your profile, and connecting with referral sources, former classmates, former practice colleagues, peers, experts, and others, in effective, mutually beneficial ways.

After attending this practical session, you will be able to:

Understand the many ways lawyers use LinkedIn and find the way(s) that work best for you

Know the “Three Essential Building Blocks” of LinkedIn and how to use them to get the most value for the time you spend on LinkedIn

Design and optimize your LinkedIn profile to create a strong professional social media presence

Engage LinkedIn in the job search, recruiting, and interviewing processes

Develop focused, strategic approaches to networking with others on LinkedIn

Use powerful advanced features of LinkedIn that many users are not even aware of

Take advantage of new features (such as Endorsements), interface changes, and mobile applications to take your use of LinkedIn to a new level

Boost your professional presence and establish your niche among the 225+ million members of the LinkedIn community
This video download includes an ebook co-authored by the speakers, LinkedIn in One Hour for Lawyers, (2nd Ed.), for a special discounted price of $25 (50% savings!). This package is excluded from ABAValue Pass.

Nassau County Women’s Bar Association–LinkedIn for Lawyers

This program features an informal discussion about LinkedIn, including:

  • What LinkedIn is and why lawyers should learn about it
  • How lawyers can maximize the visibility of their Profile on LinkedIn
  • Making effective connections on LinkedIn
  • Beyond profiles and invitations – how lawyers can maximize their use of LinkedIn
  • Ethical issues with LinkedIn use

Avoiding Ethical Problems in Online Legal Marketing

This live program is now available on CD or DVD from the New York State Trial Lawyers Association. The program offers a full 4 ethics credits – enough ethics for your biennial registration.

This important program on using social media to market your practice without falling into any ethical quagmires.

 

The program features top speakers on social media ethics who will address avoiding ethical pitfalls within your website, blogs, LinkedIn, Facebook as well as best practices.

We will also focus on the application of advertising rules to LinkedIn, specifically:
• NYS Rule 7.1: False or misleading statements
• Disclaimers on LinkedIn profiles (Rule 7.1 and 7.3)
• Solicitation (Rule 7.3)
• Specialization and “expertise” (Rule 7.1 and 7.3, NYSBA Opinion 972)
• LinkedIn Skills and Endorsements – reciprocal recommendations (Rule 7.2) and other issues
• Client recommendations on LinkedIn
• Confidentiality – what you can and cannot say about clients and cases on LinkedIn; confidentiality issues in communicating with clients/potential clients electronically (Rule 1.6)
• Unauthorized practice of law and inadvertent attorney-client relationships (Rules 1.18 and Rule 5.5)
• Who lawyers can and should connect to on social media

There is also be a discussion on the use of Facebook, including:
•“Friend” requests – which requests should and should not be accepted
• What ethical issues are there when “friending”
• Ethical considerations in researching juror’s, parties’, and witness’s social media presence
• What can and can’t attorneys advise clients about incriminating social media postings

The program also includes comments from the Grievance Committee concerning the Committee’s perspective as to how attorneys are getting into trouble with advertising rules using social media.

FACULTY:
Chair: Annamarie Bondi-Stoddard
Pegalis & Erickson LLC

Fred Cohen, Esq.
Founder, Amicus Creative Media, LLC

Stacey Sharpelletti, Esq.
Assistant Counsel to the Grievance Committee for the 10th Judicial District

Allison Shields, Esq.
President, Legal Ease Consulting

Aaron Zerykier, Esq.
Farrell Fritz, PC
Secretary of the Social Media Committee, Commercial and Federal Litigation Section of the NYSBA

A Simple Social Media Plan for Lawyers

A Think social media is too difficult or time consuming? Here’s a basic social media plan that only requires about 1 1/2 hours a month – although you can expand and contract it as necessary:

How to Make LinkedIn Work for Your Practice: MyCase Webinar

In this webinar, hosted by MyCase, I’ll show you how to use LinkedIn effectively for your practice. We’ll cover:

  1. Ensuring that your Profile “speaks to” your intended audience
  2. Using LinkedIn Updates wisely
  3. Why law firms should consider LinkedIn Company Pages and Showcase Pages and how to use them
  4. Making your connections work for you
  5. Finding Groups that make sense on LinkedIn

Missing Links: Everything You Ever Wanted to Know About LinkedIn But Were Afraid to Ask

About The Program

Whether you’re a seasoned LinkedIn user or just a beginner, you may have some burning questions that you need answered. This program will answer some of the most frequently asked questions from lawyers about their LinkedIn use, including:

• I accidentally sent someone (or my whole address book!) an invitation to connect on LinkedIn – can I withdraw it?
• I want to make changes to my Profile, but I don’t want everyone in my network to get a message every time I update it. What should I do?
• Do I need a LinkedIn premium account?
• What’s the deal with LinkedIn Endorsements? Are they worth it? I’ve heard that lawyers shouldn’t even use the “Skills and Expertise” section of LinkedIn.
• Are LinkedIn Groups really worth it? How do I make them work for me?
• I don’t think my clients are really using LinkedIn. Why should I spend time on it?

 

Lawyers and Social Media

On Wednesday, May 14, I’ll be presenting a program along with well-known jury consultant Edward Schwartz,  as well as Justices Jim Flanagan and Thomas Whelan of the Supreme Court, Suffolk County, covering social media and all aspects of litigation.

This live three hour CLE program (which will also be available by webcast) is presented by the Suffolk Academy of Law and is available for 3 CLE credits, including 1.5 credits of ethics. The program begins with an introduction to the major social media platforms and why lawyers need to know about them, and then discusses how lawyers can ethically use these social media platforms to help market their practices. The discussion will include some of the “hot button” ethics issues that have arisen recently with respect to lawyers’ use of social media, including:

  • Confidentiality
  • Disclaimers on social media profiles
  • Specialization
  • LinkedIn Endorsements and “Skills and Expertise”
  • Client reviews
  • Who lawyers (and judges) can and should connect to on social media

Next, the program will cover social media issues from case intake through trial, including: how to advise your client with regard to their social media activities; how to use (or not to use) social media during investigation and discovery; and the use of social media at trial, including using social media as evidence during trial.

Finally, the program will conclude with a discussion of the use of social media in the jury selection process and the problem of “the Googling juror.”

This will be a fun and interactive program.

For more information, contact the Suffolk Academy of Law – details below.

ABA Law Practice Division Marketing Conference 2014

This year, I’ll be speaking on two separate panels as part of the ABA Law Practice Division Marketing Conference. Both panels will take place on Friday, May 2, 2014. On the first panel, I’ll be joined by legal marketing experts Kevin O’Keefe and Ernie Svenson, discussing social media. The second panel will be myself and Dee Schiavelli talking about how lawyers can maximize their LinkedIn presence.

LinkedIn for Lawyers: Getting Real World Results from Online Networking

Like many lawyers (and more than 270 million other LinkedIn users), you may already have a profile on LinkedIn, but do you really know what to do with it? Beyond putting up an online “resumé” and adding connections to your professional network, do you know all the ways that LinkedIn can help you in your career, both online and, even more importantly, in the real world?

In this essential CLE program on LinkedIn for Lawyers, learn how to leverage the world’s largest professional network to boost your own practice and profile! Whether you are a new or long-term user, this CLE program will give you helpful instructions and useful strategies for taking advantage of all of LinkedIn’s features, including navigating LinkedIn’s new interface, maximizing your profile, and connecting with referral sources, former classmates, former practice colleagues, peers, experts, and others in effective, mutually beneficial ways.

Bonus! All registrants will receive a FREE copy of LinkedIn in One Hour for Lawyers (a $49.95 value) In addition, all registrants receive a set of downloadable course materials and free access to the archived online program later. Registrants will be able to view the archived online program on a mobile device.

LinkedIn Updates and Changes Every Lawyer Should Know

LinkedIn logoLinkedIn has been busy making even more changes to its platform lately. Here’s a summary of some of the changes and updates you should know about:

Skills and Endorsements

LinkedIn’s previously named “Skills and Expertise” section has been re-named “Skills and Endorsements” in part due to feedback LinkedIn received from lawyers who advised that many jurisdictions (including mine – New York) would not allow lawyers to complete any section under the title “expertise” without special certifications. The newly-named “Skills and Endorsements” section should cause less ethics headaches for lawyers. However, there are still cautions. To learn more about endorsements, check out my article on Law Technology Today, LinkedIn Endorsements 101.

Changes to LinkedIn Company Pages

In another article on Law Technology Today, I talked about LinkedIn Company Pages. That article gives a good overview of what lawyers can do with LinkedIn Company Pages for their law firms, but as of April 14, 2014, LinkedIn will be eliminating the Products and Services tab from LinkedIn Company Pages. It turns out that not too many users were taking advantage of this feature of Company Pages. In place of the information that used to be contained in the Products and Services tab, LinkedIn recommends two options. First, you can post Updates to your Company Page about your services. These Updates will appear both on your Page and in your followers’ LinkedIn feeds. You can even include video in your Updates. While this is one option, you may want to use this option for announcements of new services or initiatives, news or other timely items, rather than general descriptions of your practice areas and services.

Your other option is to use Showcase Pages to highlight specific services that your firm might offer. Showcase Pages were introduced by LinkedIn in late 2013 as a way to highlight specific products or services, or to allow businesses to reach specific audiences who might be interested in only a segment of the company’s offerings, rather than their general Company Page updates.

Essentially, Showcase Pages are sub-pages under your main law firm Company Page on LinkedIn, but they are dedicated to one individual service that you provide. Showcase pages can be helpful for law firms who have diverse practice areas and want to post different content to different audiences. As legal marketing expert Nancy Myrland noted in her post announcing Showcase Pages last year, Showcase Pages can also be a great way to institutionalize cross-selling, because all of the Showcase Pages link back to the main Company Page and to one another.

To find out how to drive traffic to your Company Page, you may want to read my post from the Legal Ease blog, “Driving Traffic to your Law Firm Company Page.” These concepts can be applied to your Showcase Pages as well.

LinkedIn Analytics

LinkedIn has been adding some tools within the platform to help you see how much attention your LinkedIn Profile, updates and Page are getting. For example, the “Who’s Viewed Your Profile” feature of LinkedIn now gives you lots of information about the industries and locations of the people who have viewed your Profile, as well as information about how they found you (LinkedIn search, Google search, etc.) – even with a free account (although premium accounts provide even more information). In addition, at the bottom of the “Who’s Viewed Your Profile” screen, LinkedIn will also give you suggestions about how you can garner more Profile views.

If you post Updates to your LinkedIn Profile, on your Home Page LinkedIn will provide you with information about how many views and likes your recent Updates have received under “Who’s Viewed Your Updates” in the right sidebar.

If you manage a Company Page for your firm, you’ll get Analytics (stats on the number of impressions, clicks, and interaction) and Page insights (Page views, unique visitors, page clicks).

Blocking Users

LinkedIn recently made some changes that will now allow you to block individual users on the platform. Simply go to the person’s Profile that you want to block and click the down arrow next to the blue button you see on their Profile and click on “block or report.” For more details, including what blocking means on LinkedIn, stay tuned for an upcoming post on Law Technology Today explaining how you can do it.

LinkedIn for Lawyers: The “How To” on Using the Internet’s Most Effective Business Development Tool

This 90 minute webinar will be brought to you by the ABA Center for Professional Development.

Almost every successful attorney networks. And there is simply no bigger platform than the Internet’s largest business-oriented social networking site–LinkedIn. With more than 240 million users (nearly 80% of whom are 35 years or older), LinkedIn has become the most valuable and effective business development tool in existence. However, many lawyers find the task of setting up a profile, inviting and accepting connections, building a network, joining groups, avoiding ethical missteps and seeking recommendations and endorsements daunting. It is not.

In just 90 minutes, Dennis Kennedy and I, authors of Linkedin in One Hour for Lawyers, will give you the tools and information to best position yourself on one of the most recognized websites in Corporate America. We’ll also be joined by Rob Humphrey, Senior Marketing Manager at LinkedIn. Whether you are a first-time user or seeking to better benefit from your LinkedIn visibility, this  ABA Center for Professional Development webinar will put you on the road to greater success. Learn how prospective clients and referring attorneys will reach out to you with legal matters, headhunters will find you with job offers and colleagues will come here first for reliable biographical and contact information.

Register by phone at 800.285.2221 and Select Option “2”, M-F, 9:00 AM – 6:00 PM Eastern, or online at: http://apps.americanbar.org/cle/programs/t14lfl1.htmlEvent Code: CET4LFL.

Harnessing the Power of LinkedIn for Your Law Firm

Like many lawyers (and 225 million other LinkedIn users), you may have a LinkedIn account, but do you really know what to do with it? Does your LinkedIn Profile contain good information about who you are, what you do and who you do it for? Are you passive when you could be active? Beyond putting up an online “resume” and adding connections to your professional network, do you know what all LinkedIn can do for you?

Whether you are a new or long-term user, this webinar will show you how to harness the power of LinkedIn to make the lawyers’ No. 1 social media tool work for you. LinkedIn has recently made major changes to its interface and features and this webinar will highlight and show you how to use these changes to your (and your network’s) benefit.

Register online here: https://www2.gotomeeting.com/register/377973562

Three Steps to Using LinkedIn [infographic]

If you’re not a regular LinkedIn user, you may be wondering what it’s all about or where to start. This infographic was developed as a quick overview of three of the steps you need to take to build your LinkedIn presence. All of these steps are covered in more detail in the recently released Second Edition of LinkedIn in One Hour for Lawyers, which is available now (for more information about the book, you can click on the book cover at the bottom of the infographic)

Who’s Using Social Media?

Lawyers ask me all of the time whether they should get involved in social media platforms, and whether those platforms really do anything to help them build their practices or attract potential clients and referral sources.

When answering this question (or similar questions about any particular marketing endeavor), I encourage lawyers to first determine two things: first, what is their purpose or intended outcome (for example, do they want to get in front of a wider audience, have a platform for distributing content, build relationships with existing clients, or attract potential new clients, etc.?) and second, depending on that purpose, is the audience they are seeking involved in that particular activity?

If you’re seeking to target a specifically male or specifically female audience, for example, his infographic from InternetServiceProviders.org,  may help you to determine if your audience is participating on social media:


Social Gender Infographic

As I discussed in a recent post on Slaw.ca, if you have a business to business practice and in-house counsel play a role in selecting or retaining outside counsel, LinkedIn might be a good platform for you to consider. As I discussed in that post, the 2013 In-house Counsel New Media Engagement Survey revealed that more and more in-house counsel are influenced by blogs and social media, with LinkedIn’s “professional network” being the one they use most for their professional contacts.

Don’t forget that even if your audience is participating on a particular platform, you’ll need to ensure that your content fits with the culture of that particular site. It’s great to have an opportunity to communicate with your intended audience, but you’ve also got to make sure that your message will resonate, and not turn them off. For example, if your audience is on LinkedIn, don’t ignore the culture, which is one of professionalism and business-oriented discussion, rather than the more personal sharing that may occur on other platforms (such as Facebook, for example).