Come join Dennis Kennedy and I at the ABA TECHSHOW 2015 for LinkedIn’s Next Level – Getting More Return on Your Networking, an advanced-level program for LinkedIn users.
You’ve already mastered the basics of LinkedIn: you’ve set up your LinkedIn account and filled in your Profile; you’re sending and accepting invitations and using LinkedIn to keep up with your professional network. So what’s the next step to make LinkedIn your powerhouse networking tool for your law practice? This session will show you how you can take advantage of the advanced and updated features of LinkedIn using the three building blocks of LinkedIn: Profiles, Connections, and Participation.
On Wednesday, May 14, I’ll be presenting a program along with well-known jury consultant Edward Schwartz, as well as Justices Jim Flanagan and Thomas Whelan of the Supreme Court, Suffolk County, covering social media and all aspects of litigation.
This live three hour CLE program (which will also be available by webcast) is presented by the Suffolk Academy of Law and is available for 3 CLE credits, including 1.5 credits of ethics. The program begins with an introduction to the major social media platforms and why lawyers need to know about them, and then discusses how lawyers can ethically use these social media platforms to help market their practices. The discussion will include some of the “hot button” ethics issues that have arisen recently with respect to lawyers’ use of social media, including:
- Disclaimers on social media profiles
- LinkedIn Endorsements and “Skills and Expertise”
- Client reviews
- Who lawyers (and judges) can and should connect to on social media
Next, the program will cover social media issues from case intake through trial, including: how to advise your client with regard to their social media activities; how to use (or not to use) social media during investigation and discovery; and the use of social media at trial, including using social media as evidence during trial.
Finally, the program will conclude with a discussion of the use of social media in the jury selection process and the problem of “the Googling juror.”
This will be a fun and interactive program.
For more information, contact the Suffolk Academy of Law – details below.
If you’re not a regular LinkedIn user, you may be wondering what it’s all about or where to start. This infographic was developed as a quick overview of three of the steps you need to take to build your LinkedIn presence. All of these steps are covered in more detail in the recently released Second Edition of LinkedIn in One Hour for Lawyers, which is available now (for more information about the book, you can click on the book cover at the bottom of the infographic)
Lawyers ask me all of the time whether they should get involved in social media platforms, and whether those platforms really do anything to help them build their practices or attract potential clients and referral sources.
When answering this question (or similar questions about any particular marketing endeavor), I encourage lawyers to first determine two things: first, what is their purpose or intended outcome (for example, do they want to get in front of a wider audience, have a platform for distributing content, build relationships with existing clients, or attract potential new clients, etc.?) and second, depending on that purpose, is the audience they are seeking involved in that particular activity?
If you’re seeking to target a specifically male or specifically female audience, for example, his infographic from InternetServiceProviders.org, may help you to determine if your audience is participating on social media:
As I discussed in a recent post on Slaw.ca, if you have a business to business practice and in-house counsel play a role in selecting or retaining outside counsel, LinkedIn might be a good platform for you to consider. As I discussed in that post, the 2013 In-house Counsel New Media Engagement Survey revealed that more and more in-house counsel are influenced by blogs and social media, with LinkedIn’s “professional network” being the one they use most for their professional contacts.
Don’t forget that even if your audience is participating on a particular platform, you’ll need to ensure that your content fits with the culture of that particular site. It’s great to have an opportunity to communicate with your intended audience, but you’ve also got to make sure that your message will resonate, and not turn them off. For example, if your audience is on LinkedIn, don’t ignore the culture, which is one of professionalism and business-oriented discussion, rather than the more personal sharing that may occur on other platforms (such as Facebook, for example).