Does your LinkedIn Profile include keywords to help your target audience find you? When I am doing a webinar, LinkedIn training, or working with clients on their LinkedIn profiles, one of the pieces of advice I always give is to make sure that your LinkedIn profile includes keywords that your target audience will use to …
Have you noticed some changes lately in how LinkedIn is treating your posts, or in how much engagement your posts are receiving? If you’ve noticed these changes, you are not alone. LinkedIn recently made some significant changes in its algorithm that may be affecting the reach of your posts. Why Did LinkedIn Change Their Algorithm? …
What’s the difference between disconnecting and unfollowing someone on LinkedIn? In my last few videos, I talked about disconnecting with people on LinkedIn – what to think about before you do it, and reasons why you might or might not want to disconnect. But if you don’t want to completely disconnect from someone on LinkedIn, …
When should you eliminate connections on LinkedIn? In my last video, I suggested that you should think twice before disconnecting from people on LinkedIn. I got a fair bit of feedback when I posted that video. One person, who is also in marketing, completely disagreed with me and said that they regularly review their LinkedIn …
How do you know if your use of social media is effective? I was recently privileged to be asked to record an episode of the personal injury marketing minute podcast with Lindsey Busfield, and one of the questions she asked me was, “How do lawyers know whether their use of social media is effective? What …
Using LinkedIn Ethically and Effectively LinkedIn is the premier business network and the one often most suited to lawyers. It can be a powerful tool for attracting clients and referrals and furthering business relationships. But there are some potential ethical traps that need to be avoided as well. This session will cover some ways that …
On November 19, 2019, at 2 p.m. Eastern, I’ll be doing a webinar with Zola Suites/Zola Media, Get Active and Get Real Results from LinkedIn. LinkedIn is a rapidly-growing professional network, and one in which most lawyers have a presence. But although many lawyers have established a LinkedIn Profile, few use the platform actively or …
The 2019 Tech Summit is a two-day event which will be held at the Crowne Plaza in Times Square, NYC. The packed two-day schedule includes presentations on everything from cybersecurity to PDFs, i-devices and admissibility of tech-related evidence. Get your CLE credits for the year, along with important tech information by joining me at the …
I’ve long been an advocate of LinkedIn Groups as a business development tool, but, especially with the previous round of changes that separated Groups into a stand-alone app, many lawyers didn’t take advantage of Groups. This month, LinkedIn announced it’s making some changes to its Groups feature in both the website and mobile app that …
This program covering the basics of LinkedIn for lawyers, is now available as a video download from the ABA Center for Professional Development.
Come join Dennis Kennedy and I at the ABA TECHSHOW 2015 for LinkedIn’s Next Level – Getting More Return on Your Networking, an advanced-level program for LinkedIn users.
This program features an informal discussion about LinkedIn, including: What LinkedIn is and why lawyers should learn about it How lawyers can maximize the visibility of their Profile on LinkedIn Making effective connections on LinkedIn Beyond profiles and invitations – how lawyers can maximize their use of LinkedIn Ethical issues with LinkedIn use
This program covered many aspects of online legal marketing and offers 4 NY ethics credits. The live program is over, but the NYSTLA is still offering the program at the listed website for purchase as a DVD or CD.
Think social media is too difficult or time consuming? Here’s a basic social media plan that only requires about 1 1/2 hours a month – although you can expand and contract it as necessary:
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