In this series of videos, I’ve been talking about how to get more engagement on LinkedIn. We’ve talked about commenting, both on your own posts and on other people’s posts, re-sharing other people’s content with your own thoughts, asking questions in a post, and posting polls.
But once you start getting that engagement, how do you keep it going? How do you continue the conversation and build on it?
Here are five ideas:
Skip video and keep reading1. Continue the Comment Conversation
Keep monitoring those comments – whether you’re commenting on your own posts or other people’s posts, think about how you can add extra value through additional comments. And make sure you reply to the comments left by others on the same post.
2. Post in a Group
If a post or comment gets good engagement, consider re-posting it in a LinkedIn Group whose members might be interested in that topic.
3. Tag People in Future Posts
Keep track of the people who engage with you about specific topics and tag them in future posts around the same topic to get their input and insights.
4. Create a Follow-Up Poll
Got a good response to a poll you posted on LinkedIn? Consider creating a follow up post about your results, or follow up with another poll to refine the results or get additional input.
5. Invite People to Connect or Send a Direct Message
Reach out more directly to the people who have engaged with you. Where appropriate, send a request to connect – and reference the post or topic you’ve been interacting with them about. If you’re already connected, consider sending them a message through LinkedIn to continue the conversation. You might even suggest a phone call or meeting to get to know one another better.
I’d love to hear whether you’ve tried any of these tips to get more engagement from LinkedIn, and what has worked for you. Let me know in the comments.
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More on LinkedIn:
- Securing Your LinkedIn Account
- Increase the Reach of LinkedIn Company Page Posts
- Have You Forgotten About Your LinkedIn Company Page?
- Is LinkedIn Using Your Data to Train Its AI?
- Where to Find Images for Your Marketing
- What Does It Mean To Be Yourself And Add Value On Social Media?
- Should You Use AI to Post on Social Media?
- Notify Employees of LinkedIn Posts
- Saving LinkedIn Posts
- Taking Control of Your LinkedIn Feed Part III
