In my last video, we addressed some fears about posting on LinkedIn and ended with the idea that if you approach posting on LinkedIn as a way to help your audience, rather than a way simply to promote yourself it might be more comfortable for you.

But what, exactly, do you post? Well, keep your audience, their needs, wants, and problems, and challenges it becomes much easier. And if you already create your own content, it’s even easier.

For example, post the title and a link to your article, maybe with a short description or teaser question to add some interest for your audience.

Mention an important announcement or news item about you or your firm (this also can be a great cross-selling tool) or your clients.

Link to an event or industry conference you are attending (or simply include the fact of your attendance).

Announce a presentation you are giving and/or provide a link to a copy of your slides after a presentation (this is especially effective if you’ve uploaded your presentation to LinkedIn Slideshare).

Watch more LinkedIn videos here:

• No Time for a LinkedIn Company Page?
• LinkedIn Premium Company Pages
• Why Create a LinkedIn Company Page if You’re a Solo?
• Securing Your LinkedIn Account
• Increase the Reach of LinkedIn Company Page Posts
• Have You Forgotten About Your LinkedIn Company Page?
• Is LinkedIn Using Your Data to Train Its AI?
• Leveraging Google Business Offers
• Are You Making These Google Business Profile Mistakes?
• What Should You Post on Your Google Business Profile?