Is your law practice ready for 2021?
If we’ve learned anything from 2020, it’s that we absolutely cannot predict the future, and that our plans can be derailed at a moment’s notice. But believe it or not, that’s exactly why it’s so important to take the time to make a strategic plan for what you want to accomplish in the new year.
Taking the time to make a plan in uncertain times is important because the process of making the plan forces you to think strategically about your practice – to take stock of where you are now, where you want to go in the future, and what steps you need to take to get you there. You’ll get a good handle on information like:
- Your firm’s core values
- Your firm’s strengths and weaknesses
- Who your clients are, where they come from and their most pressing needs
- Your expenses
- Your most and least productive employees
- Your firm’s priorities
That means if the unexpected happens and you have to make adjustments – or even if you have a year like 2020 and you have to scrap the plan and start all over, you won’t be starting from square one, because you’ve already done the hard work and you already have the information necessary to see exactly which parts of the plan need to be modified and what to do next.
When you haven’t done the work and you don’t have a plan, that’s when you get into trouble because you have no idea where to start or what to do next.
To get your firm ready for 2021 now, make planning a priority – gather your data, set your goals, and outline the strategies and tactics you intend to pursue to reach those goals. If you need more help, download a copy of my free 2021 planning guide here.