Have you forgotten about your LinkedIn Company Page?

What is a LinkedIn Company Page?

LinkedIn Company pages are pages for businesses or brands, as opposed to individuals. A lot of businesses, including law firms, have created company pages for their businesses on LinkedIn. But many of them have been neglected. One reason is because a lot of businesses and firms haven’t seen much value in their LinkedIn Company pages.

I admit I’m guilty of forgetting about my LinkedIn Company pages for long stretches of time. But having a stale company page out there isn’t helping your brand.

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Why You Need to Keep Your Company Page Up to Date

Your company page is linked to each of your employees in their Experience section. If visitors click on the link to your company page and find outdated information, it may scare them away from doing business with your company.

LinkedIn Company pages also can figure prominently in search engine results when someone is searching for your brand or business online. Again, finding a neglected or outdated page can hurt your brand.

LinkedIn is starting to invest more in Company Pages, so if you’ve neglected your Company Page, now might be the time to start paying more attention to it.

For more LinkedIn tips, check out these posts, or subscribe to my LinkedIn Tips YouTube playlist.

• No Time for a LinkedIn Company Page?
• Securing Your LinkedIn Account
• Increase the Reach of LinkedIn Company Page Posts
• Have You Forgotten About Your LinkedIn Company Page?
• Is LinkedIn Using Your Data to Train Its AI?
• Where to Find Images for Your Marketing
• What Does It Mean To Be Yourself And Add Value On Social Media?
• Should You Use AI to Post on Social Media?
• Notify Employees of LinkedIn Posts
• Saving LinkedIn Posts