I’ve worked with hundreds of lawyers and reviewed who knows how many lawyers’ LinkedIn Profiles, and I can tell you that most of them are missing these 5 elements: Is your LinkedIn Profile up to the challenge? Here are the 5 elements: 1. A header image – otherwise known as a cover photo. The header …
In my last video, I introduced the idea of setting goals for your LinkedIn use. Today I want to give you an example to show you what that might look like. Let’s say your goal for this year is to expand your practice to represent more small businesses with their legal needs. LinkedIn can help …
Get your copy of our 47 LinkedIn tips here – just click on the link below the image and you’ll get tips on the three building blocks of LinkedIn – Profiles, Connections and Participation. [download id=”1537″]
When I recorded this video, we were on the quick slide down to the end of the year, and now we’re already almost 3 weeks into January. Either way, the end of the old year and the beginning of the new year is a time when many of us might be thinking about planning for …
It’s January, and that means you’re probably thinking about New Year’s resolutions like finally getting organized and goals for the year, like financial targets or numbers of new clients, but have you ever considered setting goals for how you use LinkedIn? Hi, I’m Allison Shields, President of Legal Ease Consulting and one of the authors …
In my last video, I gave you a little preview of what’s inside our brand-new book, “Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals,” but today I’d like to talk about some different approaches to how you might use this book, since it may be a bit different from …
With the holidays approaching, it’s time to think about holiday gifts, and I’ve got a great gift suggestion for you – which also happens to be one of my major accomplishments this year, and that is the release of my new book, with my co-author, Dennis Kennedy – Make LinkedIn Work for You: A Practical …
Today I’d like to talk to you a little bit about gratitude. As Thanksgiving and the holiday season approach, I think it’s a good time to take some time to think about what we’re grateful for, whether that be our good health, our education that allowed us to be where we are today, our families, …
This is the third installment in my video series answering the question, “How Much Time Do I Need to Spend on LinkedIn?” In the first two installments, I talked about spending 15-30 minutes a day, or a couple of hours a week on LinkedIn, and how to spend that time first on getting your Profile …
Continuing with my video series answering the question, “How much time do I need to spend on LinkedIn,” in this video, I talk about what you should do with your Connections. The short answer is that lawyers who spend only 15-30 minutes a day or a couple of hours a week can get results on …
A lawyer recently asked me, “How much time do I need to spend on LinkedIn to be effective?” I get this question a lot from lawyers. I get it – lawyers are busy people, and you want to get the best results you can from your marketing efforts. Of course, the more time you spend …
Hi, I’m Allison Shields, President of Legal Ease Consulting, and co-author of the upcoming book, Make LinkedIn Work for You, a Practical Handbook for Lawyers and other Legal Professionals. A recent survey of in-house counsel revealed that although in-house lawyers are using LinkedIn, and consuming content from outside counsel, they feel that lawyers don’t do …
In my last video, I talked about how LinkedIn can help you to easily follow up, stay in touch, and interact with your real-life contacts and clients if you’re connected with them on LinkedIn. But LinkedIn is also a great way to expand your network beyond people you already know in real life. Today we’re …
Hi, I’m Allison Shields, President of Legal Ease Consulting, where I help lawyers with practice management, marketing and business development, including LinkedIn. Even with all of the technology available today, most lawyers tell me that they get most of their clients through word of mouth referrals. Their best business development efforts are aimed at networking, …
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