Having difficulty managing your workload? Think you could be more productive? My newest book, How to Do More In Less Time: The Complete Guide to Increasing Your Productivity and Improving Your Bottom Line may help. The first part of the book will provide you with strategies to help you manage your day to day tasks, while the …
Think social media is too difficult or time consuming? Here’s a basic social media plan that only requires about 1 1/2 hours a month – although you can expand and contract it as necessary:
Lawyers attend (or host) a lot of meetings. Even solos are involved in bar association committee meetings, networking meetings and client meetings, just to name a few. Meetings can be held in-person, or virtually by video or teleconference. Meetings can be invaluable tools to brainstorm, get input from a number of people at once, develop …
If you have been in practice for any length of time, sooner or later you’re going to get stuck with a difficult client, or at least a difficult client conversation. Uncomfortable client conversations can arise for multiple reasons. Sometimes those reasons have more to do with the client than with the lawyer, but every attorney-client …
I recently received a question from a blog subscriber, “If I did one single thing to improve my marketing what would it be?” My answer: focus on the client. Get excruciatingly clear on who your best clients are and why. Create an ideal client profile so that you can easily recognize potential clients who may …
Gretchen Rubin, author of the New York Times best-sellers Happier at Home and The Happiness Project proclaims that one of the secrets to happiness is: Don’t get organized. It’s Spring, and that’s the time of year that many of us turn to clearing out the clutter, both at home and at work. Somehow it’s tolerable in the winter months …
LinkedIn has been busy making even more changes to its platform lately. Here’s a summary of some of the changes and updates you should know about: Skills and Endorsements LinkedIn’s previously named “Skills and Expertise” section has been re-named “Skills and Endorsements” in part due to feedback LinkedIn received from lawyers who advised that many …
The first month of the New Year is already more than half over, but even if you haven’t started, it’s not too late to plan to make this the best year yet. You can still set things in motion to move your practice to the next level, work more effectively and attract the clients you …
I hate wasting time, and I’m always on the lookout for ways to accomplish more in less time, to eliminate unnecessary steps, and generally to make my life easier so that I can concentrate on what’s most important. In this article, I cover two more of my favorite time-saving apps that help me to do …
If you’re not a regular LinkedIn user, you may be wondering what it’s all about or where to start. This infographic was developed as a quick overview of three of the steps you need to take to build your LinkedIn presence. All of these steps are covered in more detail in the recently released Second …
With increased pressure on lawyers to develop content for blogs, websites and social media, any tool that helps increase visibility, drive traffic and boost engagement is a tool worth looking at. One such tool is the infographic. In May of this year, I wrote about Slideshare as a tool lawyers can use to share content. …
Lawyers ask me all of the time whether they should get involved in social media platforms, and whether those platforms really do anything to help them build their practices or attract potential clients and referral sources. When answering this question (or similar questions about any particular marketing endeavor), I encourage lawyers to first determine two …
I’ve been getting a lot of questions from lawyers lately about Google Plus – do they really need yet another social network to concern themselves with? The answer may depend on why you’re considering Google Plus for yourself or your law firm. Many lawyers evaluate social media platforms based on whether their clients use them. …
Every day it seems there’s a new tool or a new piece of technology that’s being touted as the ‘next great thing.’ Is Slideshare really worth a look for lawyers? A couple of months ago, I did a post on content marketing on the Legal Ease blog which made the point that there is an …
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