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Three Ways to Sabotage Time-Blocking [Video]

Hi, I’m Allison Johs, President of Legal Ease Consulting, where I help lawyers create more productive, more profitable, and more enjoyable law practices. In my last video, I talked about using a technique called time blocking to schedule time on your calendar to get important work done. I have found time blocking to be effective …

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Why “Best Practices” May Not Always Be Best

In my last video, I talked about three reasons why I don’t like the term “best practices” when it comes to legal marketing. Today I have two more reasons why following best practices for legal marketing could be detrimental. First, “best practices” are a moving target – what might be a best practice today could …

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Why I’m Not a Fan of “Best Practices” in Legal Marketing

Are you following current best practices in your marketing? Actually, I hate the term “best practices,” and here are three reasons I think lawyers should consider ignoring them – at least when it comes to their marketing. First, the term “best practices” implies that there is a one-size-fits-all approach that you should take. But the …

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Use Case Studies to Demonstrate Value

I love a good story, don’t you?  In my last video, I talked about a quick and easy way to develop content for all of your firm’s marketing needs, by answering your clients’ frequently asked questions. Today, I want to talk about another kind of content – case studies. Most people love a good story, so why not take advantage of …

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