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Are You a Good Multi-tasker?

Actually, there’s no such thing as multi-tasking. Author Dave Crenshaw, in his book, The Myth of Multi-tasking, says that (with very few exceptions) you really can’t perform two separate tasks at the same time. What you are really doing when you think you’re “multi-tasking” is switchtasking – you’re rapidly switching back and forth between two …

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Think Marketing is Unprofessional?

Do you avoid marketing because you think it’s a little sleazy, or because you don’t want it to seem like you’re begging for business? If this is how you feel about marketing, you’re not alone. I’ve heard this sentiment about marketing throughout my career, both as a practicing lawyer and as a consultant for lawyers …

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5 Ways to Improve Cash Flow

Are you happy with your firm’s cash flow? Your billing and collections practices can have a major impact on your law firm’s cash flow. Here are five ways to improve them to make cash flow more consistent. (Watch the video, or read more below): Have Frank Conversations with Clients About Billing – No one likes to …

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What Makes a Great Testimonial or Recommendation?

In my last couple of videos, I talked about LinkedIn Recommendations and testimonials – why you need them and how to ask for them. But what makes for a good client recommendation or testimonial? Watch the video below and/or read on to find out! The purpose of a testimonial is to help overcome client objections …

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What Should Your Engagement Agreement Include?

I had an article appear in the October issue of the New York State Bar Journal entitled, “What Should Your Engagement Agreement Include?” Read it here or click on the link below the images to see the full article. What Should Your Engagement Agreement Include – NYS Bar Journal October 18 Reprinted with permission from: …

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Checklist for a Client-Focused Website

10 Questions to Ensure that Your Website Attracts Clients Are your clients described on your site? Can your clients ‘see’ themselves anywhere on your site? Is there sufficient detail so that clients will read it and say, ‘that’s me’? Does your site include testimonials from representative clients, or case studies of typical matters you handle …

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Difficult conversations

Dealing with Difficult Clients

If you have been in practice for any length of time, sooner or later you’re going to get stuck with a difficult client, or at least a difficult client conversation. Uncomfortable client conversations can arise for multiple reasons. Sometimes those reasons have more to do with the client than with the lawyer, but every attorney-client …

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Improve Your Marketing in One Step: Focus on Your Clients

I recently received a question from a blog subscriber, “If I did one single thing to improve my marketing what would it be?” My answer: focus on the client. Get excruciatingly clear on who your best clients are and why. Create an ideal client profile so that you can easily recognize potential clients who may …

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