I love a good story, don’t you? In my last video, I talked about a quick and easy way to develop content for all of your firm’s marketing needs, by answering your clients’ frequently asked questions. Today, I want to talk about another kind of content – case studies. Most people love a good story, so why not take advantage of …
You may have heard that the best way to counteract negative reviews online is by outnumbering the bad reviews with good reviews – as a matter of fact, I mentioned that in my last video. But did you know that there is a right way and a wrong way to do that? One big no-no …
In my last video, I talked about why LinkedIn Recommendations are useful for lawyers and covered the mechanics of asking for them. But I know that some lawyers are just uncomfortable asking for recommendations. They don’t want to appear to “salesy” or to diminish their professionalism. There are ways to approach clients for recommendations or …
Earlier this year I was invited to join a Zoom meeting with estate planning attorneys from all across the United States to talk about how they could use LinkedIn better. We had a great conversation that covered a wide range of topics, but one of the questions generated a significant amount of discussion, and it …
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