Does your LinkedIn Profile include keywords to help your target audience find you? When I am doing a webinar, LinkedIn training, or working with clients on their LinkedIn profiles, one of the pieces of advice I always give is to make sure that your LinkedIn profile includes keywords that your target audience will use to …
Have you noticed some changes lately in how LinkedIn is treating your posts, or in how much engagement your posts are receiving? If you’ve noticed these changes, you are not alone. LinkedIn recently made some significant changes in its algorithm that may be affecting the reach of your posts. Why Did LinkedIn Change Their Algorithm? …
What’s the difference between disconnecting and unfollowing someone on LinkedIn? In my last few videos, I talked about disconnecting with people on LinkedIn – what to think about before you do it, and reasons why you might or might not want to disconnect. But if you don’t want to completely disconnect from someone on LinkedIn, …
When should you eliminate connections on LinkedIn? In my last video, I suggested that you should think twice before disconnecting from people on LinkedIn. I got a fair bit of feedback when I posted that video. One person, who is also in marketing, completely disagreed with me and said that they regularly review their LinkedIn …
Should you eliminate connections on LinkedIn? In a recent video, I talked about why I think you should think twice about eliminating work experiences from your LinkedIn profile, even if those experiences aren’t in the same field you’re working in now. Today I want to tackle a similar question relating to your LinkedIn Connections. Are …
When is the last time you refreshed your LinkedIn profile? In my last video, I talked about refreshing old or unrelated experience on your LinkedIn profile, rather than eliminating it entirely. Here are three other ways you can refresh your LinkedIn profile. 1. Update your profile photo Is your LinkedIn profile photo 10 or more …
Spring has sprung – and that may have you thinking about spring cleaning – your home, your office, or even your LinkedIn Profile. One of the questions I get when working with clients on their LinkedIn profiles is whether they should purge their LinkedIn profile of any experience that isn’t relevant to their current position. …
In my last video, I talked about how to determine if your social media marketing efforts are effective based on your goals or your purpose for using the platform. Let’s look at how that works on LinkedIn. I recently did a series of training sessions for law firms on using LinkedIn, and what I found …
How do you know if your use of social media is effective? I was recently privileged to be asked to record an episode of the personal injury marketing minute podcast with Lindsey Busfield, and one of the questions she asked me was, “How do lawyers know whether their use of social media is effective? What …
In my last video, I talked about three reasons why I don’t like the term “best practices” when it comes to legal marketing. Today I have two more reasons why following best practices for legal marketing could be detrimental. First, “best practices” are a moving target – what might be a best practice today could …
Are you following current best practices in your marketing? Actually, I hate the term “best practices,” and here are three reasons I think lawyers should consider ignoring them – at least when it comes to their marketing. First, the term “best practices” implies that there is a one-size-fits-all approach that you should take. But the …
Case studies can be a useful way of helping turn prospects into clients for your law firm, but not all case studies are effective. (To see my video about why to use case studies in your law firm marketing, click here). There are 7 steps to creating a great case study: First and foremost, a …
I love a good story, don’t you? In my last video, I talked about a quick and easy way to develop content for all of your firm’s marketing needs, by answering your clients’ frequently asked questions. Today, I want to talk about another kind of content – case studies. Most people love a good story, so why not take advantage of …
Do you know where your best clients are coming from? Do you keep track, or are you just relying on your memory? Do you know how many of your inquiries or initial consultations became paying clients last year? If you’re like many of the solo and small firm lawyers I talk to, your answer to …
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