Are you making the most of your LinkedIn connections? My co-author on Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals, Dennis Kennedy, recently ran a poll on social media asking what one aspect of LinkedIn lawyers wanted to improve the most this year, and the winner was Connections. A …
Are you using keywords strageically on your law firm website? Keywords are words that your potential clients would use to search the internet for a lawyer who does what you do. The golden rule of writing website copy is to write for human beings first, and search engines second. So you should never force or …
Did you know that 75% of people judge a business by their website? While lawyers may think this isn’t true for them, the fact is that, especially now, when many of our encounters are purely virtual, more and more potential clients will be judging you by your website. A weak website can cost you up …
Is your law practice ready for 2021? If we’ve learned anything from 2020, it’s that we absolutely cannot predict the future, and that our plans can be derailed at a moment’s notice. But believe it or not, that’s exactly why it’s so important to take the time to make a strategic plan for what you …
Is 2021 the year you finally learn how to make LinkedIn work for you? Hi, I’m Allison Shields Johs, President of Legal Ease Consulting and co-author of Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals. This is the third LinkedIn book my co-author, Dennis Kennedy and I have written, …
Are you missing out on business because your website doesn’t provide a good experience for mobile users? Studies have shown that millions of people access the internet exclusively through their smartphone or other mobile device, and that 73% of people will leave a site that is difficult to use on a mobile device in favor …
Is your law firm website competitive? In other words, does it help you stand out from your competition and rank well in the search engines? Here are three ways to make your law firm website more competitive. Why us?First, ensure that your website answers the question, “Why us?” Why should a potential client choose you …
Are you still not using video in your law practice? Here are three easy ways to incorporate video into your law practice. MarketingThe first one is marketing. And it’s probably the most obvious. People do business with people they know like, and trust. But these days, we’re not getting to spend too much time with …
In today’s video, I talk about three common mistakes that I see lawyers make on their websites. Or if you prefer, scroll down to read about these three mistakes. It’s not easy to find what I’m looking for The first one is that it’s not so easy to find what you’re looking for on the …
Is your law firm website helping to bring you business? If not, this video is for you. During this time of stay at home orders, with canceled events, limited or no ability to network or meet clients, prospects or referral sources in person, you my have started to recognize that your website isn’t performing as …
In my last several videos, I’ve talked about client recommendations – specifically on LinkedIn, but also on other sites – we’ve covered the mechanics of asking for them, as well as the best way to ask, and also talked about what makes a great recommendation. So what do you do after you get a great …
In my last couple of videos, I talked about LinkedIn Recommendations and testimonials – why you need them and how to ask for them. But what makes for a good client recommendation or testimonial? Watch the video below and/or read on to find out! The purpose of a testimonial is to help overcome client objections …
In my last video, I talked about why LinkedIn Recommendations are useful for lawyers and covered the mechanics of asking for them. But I know that some lawyers are just uncomfortable asking for recommendations. They don’t want to appear to “salesy” or to diminish their professionalism. There are ways to approach clients for recommendations or …
Earlier this year I was invited to join a Zoom meeting with estate planning attorneys from all across the United States to talk about how they could use LinkedIn better. We had a great conversation that covered a wide range of topics, but one of the questions generated a significant amount of discussion, and it …
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