In this video in my LinkedIn series, I talk about mentioning or tagging connections as a way to boost visibility and get some additional engagement from your posts. Hi, I’m Allison Shields from Legal Ease Consulting, Inc., and in today I want to talk about another way to increase engagement with your posts on LinkedIn. …
One way to get more visibility and engagement from your LinkedIn post is by using hashtags (#). Do you want to get more visibility and more engagement from your LinkedIn posts? Hi, I’m Allison Shields from Legal Ease Consulting, Inc., where I help lawyers build the kinds of practices they want and attract their ideal …
In my last video, I talked about what to post on LinkedIn if you are a content creator – if you have a blog, write articles, do presentations, etc. But what if you aren’t a content creator? Never fear – there are still plenty of ways for you to post on LinkedIn. The truth is, …
In my last video, we addressed some fears about posting on LinkedIn and ended with the idea that if you approach posting on LinkedIn as a way to help your audience, rather than a way simply to promote yourself it might be more comfortable for you. But what, exactly, do you post? Well, keep your …
LinkedIn is a professional networking platform. That means that the same rules of engagement for in-person networking also apply to LinkedIn. This short video gives you some times about how to network effectively on LinkedIn.
I’ve long been an advocate of LinkedIn Groups as a business development tool, but, especially with the previous round of changes that separated Groups into a stand-alone app, many lawyers didn’t take advantage of Groups. This month, LinkedIn announced it’s making some changes to its Groups feature in both the website and mobile app that …
10 Questions to Ensure that Your Website Attracts Clients Are your clients described on your site? Can your clients ‘see’ themselves anywhere on your site? Is there sufficient detail so that clients will read it and say, ‘that’s me’? Does your site include testimonials from representative clients, or case studies of typical matters you handle …
Is your LinkedIn network working for you? In 2016, Dennis Kennedy, my co-author on LinkedIn in One Hour for Lawyers, and I wrote a two-part post on LinkedIn about how lawyers can reinvigorate their LinkedIn networks. That post was subsequently combined into one post on Law Technology Today. As we say in the article, it’s usually …
Think social media is too difficult or time consuming? Here’s a basic social media plan that only requires about 1 1/2 hours a month – although you can expand and contract it as necessary:
I recently received a question from a blog subscriber, “If I did one single thing to improve my marketing what would it be?” My answer: focus on the client. Get excruciatingly clear on who your best clients are and why. Create an ideal client profile so that you can easily recognize potential clients who may …
LinkedIn has been busy making even more changes to its platform lately. Here’s a summary of some of the changes and updates you should know about: Skills and Endorsements LinkedIn’s previously named “Skills and Expertise” section has been re-named “Skills and Endorsements” in part due to feedback LinkedIn received from lawyers who advised that many …
If you’re not a regular LinkedIn user, you may be wondering what it’s all about or where to start. This infographic was developed as a quick overview of three of the steps you need to take to build your LinkedIn presence. All of these steps are covered in more detail in the recently released Second …
With increased pressure on lawyers to develop content for blogs, websites and social media, any tool that helps increase visibility, drive traffic and boost engagement is a tool worth looking at. One such tool is the infographic. In May of this year, I wrote about Slideshare as a tool lawyers can use to share content. …
Lawyers ask me all of the time whether they should get involved in social media platforms, and whether those platforms really do anything to help them build their practices or attract potential clients and referral sources. When answering this question (or similar questions about any particular marketing endeavor), I encourage lawyers to first determine two …
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