How to Use LinkedIn Publisher

Do you want to get more visibility and engagement with your website content? Or do you want to build up your authority and reputation, but don’t have your own website yet? LinkedIn Publisher platform can help you with both of those objectives.

LinkedIn Publisher is a publishing platform built right into LinkedIn. Any LinkedIn member can use this platform to publish an article simply by clicking on the “write an article” icon in the post box on your Home page. Clicking on that icon brings you inside the publisher platform, which is just like any other word processing program you’re used to. You can type your article, add images, links, and even embed video into your article.

Articles written in LinkedIn Publisher are visible outside of your network, so you get more reach than you would from a typical LinkedIn post – and they show more prominently in your activity on your profile.

If you are already publishing content on your website, LinkedIn’s publisher platform can help extend the reach of your content. Publisher articles are assigned unique URLs which are indexed by Google, and since LinkedIn is such a large and authoritative site, your article on LinkedIn is likely to get much more visibility than it would have on your website alone.

If you’re worried about duplicating content between LinkedIn and your own website, I suggest that you take a portion of the article to post on Publisher and then provide a read more link that points to the complete article on your own website.

If you don’t have your own website yet but want a place to build you authority, LinkedIn Publisher is a good place to start. The social proof that LinkedIn offers – likes, comments and shares from your network, can help build your authority even faster.

If you want to learn more about how to leverage LinkedIn for your practice, pick up a copy of my book, Make LinkedIn Work for You on Amazon.com, or download my free 47 LinkedIn Tips PDF.

I hope you’ll give LinkedIn Publisher a try.

See more about LinkedIn:

Do You Need a LinkedIn Premium Account?

Do you need a premium account to get the most out of LinkedIn?

This might be the single most common question I get when speaking or training on LinkedIn.  And while I will say that my co-author on Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals is a firm devotee of the premium version, I personally have always used the free version and found it to be entirely adequate for my purposes. However, there are some situations when a premium account might make sense for you.

There are several different kinds of LinkedIn premium subscriptions, for different purposes. For example, there are LinkedIn Career accounts that can be helpful if you’re looking for a job, Recruiter accounts if you’re responsible for hiring that can help you locate and communicate with potential job candidates, Sales Navigator accounts that help you find sales leads and Business Accounts.

What’s the difference between the free and premium versions of LinkedIn?

The main differences between the free accounts and the various premium accounts are:

In Mail: Premium LinkedIn Accounts give you additional “In Mail” messages, meaning you can contact people who are outside of your network more easily. With a free account you only get 3 In Mail messages; premium accounts provide more, depending on which subscription you have.

Who’s Viewed Your Profile: LinkedIn Premium account subscribers will get more insights and see more information about the people who have viewed their Profile than you will get with a free account. This is one of the main reasons my co-author is a fan of Premium accounts – he likes to see who’s looking at him on LinkedIn.

Search results: Similarly, with a premium account, you’ll get more results in your searches and be able to view more profiles of people who appear in your search results – up to third level connections. But with a well-crafted search, the 100 results you’ll get with a free account should be plenty in most circumstances.

Some of the premium plans, such as the Sales Navigator plan, also include additional search filters that can help you locate and save leads.

Additional advantages: There are other advantages as well, such as access to courses through LinkedIn Learning, and additional business insights about companies on LinkedIn.

In general, for most of my clients, unless you’re actively looking for a job, or are in charge of hiring for your firm, I recommend that you start with a free account. In my experience, most lawyers (and other business professionals) are only using a fraction of what is available on the free version. Once you start actively using LinkedIn on a regular basis, if you find that you are being prevented from finding or viewing information that is important to you, you can always try one of LinkedIn’s premium subscriptions for free for 30 days.

Want more information about how to use LinkedIn? Pick up a copy of Make LinkedIn Work for You on amazon.com, or contact me for one on one guidance.

Check out my other LinkedIn videos here:

What Should I Do With My LinkedIn Connections?

What should I do with my LinkedIn connections?

This question is one I get from lawyers all of the time. They have lots of connections on LinkedIn, but they’re just sitting there – they aren’t doing much for them.

In my last video, I gave a couple of suggestions to answer this question, including looking at the LinkedIn Groups your connection belongs to for ideas about Groups to join that might contain other people similar to this Connection, and reviewing your Connection list weekly to identify people to contact so that you continue to strengthen your existing network.

Today, I want to give you a few more suggestions.

Mine your Connections’ Connections. In many cases, once you’re connected to someone on LinkedIn, you can see who else they are connected to by clicking on the number of their connections in their introduction card at the top of their LinkedIn Profile. You can also sort and filter those connections so, for example, you could filter their connections to see only their connections that are in your geographic area or in a specific industry. This provides you with a whole list of potential connections, many of who are likely to be in your target audience.

But this isn’t about just adding more and more connections. This is networking, so you need to find ways to keep the conversation and the relationship moving forward.

One way to do that is to Offer to Make Introductions for Your Connections. Once you get to know them a little better, invite your LinkedIn connections to review your list of connections and to let you know if they want you to introduce them to anyone.

Review your Newsfeed regularly for posts from your Connections. Networking is just as much, if not more, about giving than it is about getting. Not only will reviewing your Newsfeed regularly provide you with insights about your target audience and their interests, but it also gives you an opportunity to promote the work of your connections by sharing or commenting on what they post.

I hope you enjoyed this video. If you want even more in-depth LinkedIn tips, register for my LinkedIn Essentials online course here.

Watch more videos about LinkedIn here:

LinkedIn Search Hacks

Are you having trouble finding what you want in LinkedIn Search? Or are you running into problems with LinkedIn’s search quotas on free accounts?

Hi, I’m Allison Shields Johs, President of Legal Ease Consulting, where I help lawyers create more productive, more profitable, and more enjoyable law practices, and the co-author of the book, Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals.

One of the best uses for LinkedIn is to expand your network of referral sources and go-to professionals to help your clients with services beyond what you can offer to them. But sometimes it’s hard to find people to connect with using LinkedIn’s regular search features, especially if you have a free account. While the free account is usually quite sufficient for most lawyers’ purposes, I do sometimes recommend testing out a premium account if you start running into roadblocks using LinkedIn. One of those roadblocks is LinkedIn search. But you may not need to shell out for a premium account just yet.

 Today I have two LinkedIn search tips to share with you that might help if you’re running into the problems I just described, and if the filters on the free accounts aren’t proving to be enough for you.

The first tip is to put those legal research skills you learned in law school to use to help you get better results. Those Boolean searches that work so well in legal research will also work in LinkedIn – you can use quotation marks, ‘and’ ‘or’ and ‘not’ or use parentheticals to perform complicated searches in LinkedIn. When using AND OR or NOT, in the LinkedIn search field, you must capitalize them.

My second tip is to use Google to search for people to connect with on LinkedIn – especially if you are doing a lot of searches and running into LinkedIn’s search quotas on a free account. Enter your search terms in the Google search box, and include LinkedIn as a search term. Or put your search terms into Google but limit the search to LinkedIn using Google’s advanced search and the site: LinkedIn. This will give you results within Google, and then you can click on any results that look interesting to view the person’s profile on LinkedIn and decide whether to connect. Since your original search was done in Google, rather than LinkedIn, it shouldn’t count against your search quota in LinkedIn.

If you want to learn how to use LinkedIn more effectively, click here to get your copy of my 47 LinkedIn Tips for Lawyers and Legal Professionals.

Watch more of my videos about LinkedIn here:

Making the Most Out of Your LinkedIn Connections

Are you making the most of your LinkedIn connections?

My co-author on Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals, Dennis Kennedy, recently ran a poll on social media asking what one aspect of LinkedIn lawyers wanted to improve the most this year, and the winner was Connections. A lot of the professionals I talk to know how to make a connection on LinkedIn by sending or accepting an invitation, but nothing happens after that. Making the connection shouldn’t be the end – it should be the beginning of an ongoing relationship. Don’t let the accepted invitation be the end of your interaction.

Here are a few ways you can make the most of your LinkedIn connections:

Take another look at your new connection’s Profile. Hopefully you’ve looked at their Profile before you sent or accepted the invitation to connect and found some common ground. Look at their Profile again, now that you are connected. You may see even more information than you were able to access before. What insights can you glean from the information on their Profile? How can you help them, either directly or indirectly?

One great thing to look at on your Connections’ profiles is the LinkedIn Groups they belong to. Scroll to the bottom of their Profile and click on “see all” at the bottom of the Interests box. Then click on Groups to see all of the Groups your Connection is a part of on LinkedIn. Chances are that at least a few of these Groups contain other like-minded or similarly-situated individuals who would also make good LinkedIn connections for you. Consider joining those Groups to get in front of these individuals.

Stay in touch. A relationship that isn’t nurtured will not grow. Go through your LinkedIn connections list weekly to identify Connections to send a message to. It can be as simple as saying Happy New Year, mentioning that you haven’t been in touch in a while and want to see how they are doing, inviting them to a Zoom meeting, or sending them a link to something interesting. Use LinkedIn’s notifications to congratulate those that have gotten a new job or had a work anniversary.

For more LinkedIn Connections tips, download my 47 LinkedIn Tips sheet or pick up a copy of Make LinkedIn Work for You at Amazon.com.

Happy Connecting!

How to Get More Traffic to Your LinkedIn Company Page

Do you have a LinkedIn Page for your business or law firm but don’t have many followers?

One of the most frequent questions I get about LinkedIn Pages (which are for businesses, as opposed to Profiles for individuals) is, “How do I get more traffic to my LinkedIn Page?” It used to be very difficult. You could add a follow button to your website, or send individual messages or posts with links to follow your Page. But I could never understand why business owners didn’t have the same ability to directly invite people to like or follow their LinkedIn company or firm page that business owners have on Facebook. Now you finally do.

LinkedIn has now added the ability to invite your Connections to Like your LinkedIn Page for your law firm, and it’s very easy to do. There’s a new invite connections module on the right sidebar on your Admin Page, or you can use the tools dropdown in the top right corner and click on invite connections to choose which connections to invite to like your Page.

You’ll also want to make sure that all of your employees have LinkedIn Profiles and that they list the firm as their current employer (Make sure they list it exactly the way it is listed on the firm’s Company Page). When they do so, they’ll automatically become followers of the Company Page, and they’ll show as employees of the firm when someone views the Company Page.

If you’ve uploaded your logo to the Company Page, that logo will also show on the employees’ Profiles, and it will be linked to your Company Page. This way, viewers of your employees’ Profiles on LinkedIn will be directed to your Company Page if they click on the logo.

Finally, don’t forget that when visitors reach your LinkedIn Page, you want to make sure that it’s stocked with valuable content that they can use!

Get a free copy of my LinkedIn tips sheet here – or watch more videos about LinkedIn:

Pronunciation Problems? LinkedIn Can Help

Are you tired of people mispronouncing your name? Or are you one of those people who’s horrible about figuring out how to pronounce a name just by looking at it? If so, LinkedIn can help.

Hi, I’m Allison Shields Johs, President of Legal Ease Consulting, where I help lawyers create more productive, more profitable, and more enjoyable law practices. I’m also the co-author of Make LinkedIn Work for You: A Practical Handbook for Lawyers and Other Legal Professionals. But whether you are a lawyer or not, this tip will come in handy for you.

LinkedIn has added a handy new feature to its profiles – you can now add a recording of your name and display its pronunciation on your Profile. This feature is not available on the desktop version of LinkedIn – you can only do it on the mobile version of LinkedIn on your iPhone or Android phone.

To record and display the pronunciation of your name on your LinkedIn profile, click on the icon to edit in your introduction card, which is at the very top of your profile – the area where your picture appears. Tap the plus sign next to record name pronunciation, then press and hold the record button while you record yourself saying your name slowly and clearly. Make sure you are recording in a place with no background noise; you can redo the recording as many times as you like until you’re satisfied. Don’t forget to press save!

I would encourage everyone to do this as soon as possible, even if you think your name is easy to pronounce. LinkedIn is a world-wide program, and although your name might be common in your country, it may not be common to everyone – or even to those living in your country who are not native to your country. To me, this is a game-changer, since I am terrible at figuring out how to pronounce people’s names, which can make for awkward calls or conversations.

If you want more information about how to improve your LinkedIn presence, get a copy of my free printable LinkedIn tips sheet here.

More LinkedIn videos:

Introducing LinkedIn Essentials Online Course for Lawyers [video]

Is 2021 the year you finally learn how to make LinkedIn work for you?

Hi, I’m Allison Shields Johs, President of Legal Ease Consulting and co-author of Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals. This is the third LinkedIn book my co-author, Dennis Kennedy and I have written, and we’ve taught hundreds of seminars and webinars on LinkedIn over the past 10 years. We’re excited to announce our latest project – our brand-new online course, LinkedIn Essentials.

The course was developed based on the book and on the many questions we’ve received over the years in speaking about and training lawyers and other legal professionals on how to use LinkedIn, but it’s more in-depth than any webinar or training we’ve done before, and it’s geared specifically for the legal profession.

The course was designed to show legal professionals how to use LinkedIn effectively to:

  • Expand their networks
  • Build their reputation, and
  • Accomplish their business goals,

Ethically and effectively.

Here’s what is included in the course:

9 video lessons based on the 3 building blocks of LinkedIn: Profiles, Connections, and Participation.

We’ll show you:

  • Exactly what to do with your Profile to improve your visibility
  • How to make meaningful connections on LinkedIn and leverage those connections for your practice and your career
  • What and how to post and participate on LinkedIn to maximize your results.

We’ll cover the FAQs we receive most often from legal professionals on LinkedIn.

We wrap up with a action plan for you to follow that tells you exactly what steps to take over the next three months on LinkedIn.

Each lesson has an accompanying worksheet to help you reinforce what you’ve learned and show you how to tailor it to your goals.

The course handouts also include a free chapter from our book, as well as our 47 LinkedIn tips.

You can take this course at your own pace and ask questions in our private network as you go along.

To learn more about LinkedIn Essentials, contact me at Allison@LegalEaseConsulting, or click on the link below.

Again, I’m Allison Shields Johs, and I look forward to seeing you inside our LinkedIn Essentials course!

LinkedIn Essentials: https://kennedy-idea-propulsion-laboratory.mn.co/landing/plans/106740

What Makes a Great Testimonial or Recommendation?

In my last couple of videos, I talked about LinkedIn Recommendations and testimonials – why you need them and how to ask for them.

But what makes for a good client recommendation or testimonial? Watch the video below and/or read on to find out!

The purpose of a testimonial is to help overcome client objections and to help your ideal clients to recognize themselves and see that you are a good choice for them.

You’ve probably heard testimonials on television commercials for lawyers that say something like, “I was injured in a truck accident. The insurance company only offered me $7500 to settle my case, but my attorneys got me $1 million.”

That kind of testimonial tells you what the lawyer does – plaintiff’s personal injury, but I don’t think it quite goes far enough, and it’s a little one-dimensional, focusing only on outcome.

But clients care about a lot more than outcome when they are working with an attorney. They care about what it is like to work with you, how easy you made it for them to navigate the process, whether they felt like you really cared about them and their problems, and more.

You may have also seen testimonials on lawyer websites that said something like, “Allison was great to work with on my estate plan. I highly recommend her.”

This tells you what the lawyer does and says something about the client experience, but it still doesn’t go quite far enough.

The best client testimonials tell a story about the experience – and it’s that story that the potential client reading your website will relate to. Even better would be if the testimonial demonstrates a before and after – what objections or concerns did the client have before retaining you? How did you address those concerns or objections? How does the client feel now?

You’ll want to include a number of different testimonials on your website and recommendations on LinkedIn that talk about various aspects of your service or that address the most common objections that clients have when hiring a lawyer in your practice area.

For example, look at the difference between the following two testimonials:

  1. “Mary was wonderful! She was so responsive, and we really felt that she had our best interests at heart.”
  • “Mary was invaluable in helping us through a difficult time. I was a bit skeptical at first that mediation would be able to help us resolve all of our divorce and custody issues, but Mary took the time to listen not just to what we were saying, but to dig deeper to find out what was really important to each of us and to develop a financial and custody plan that would work for our family. Mary walked us through the process and was patient, even when we got emotional during our mediation sessions. She answered our questions, no matter how trivial and found a compromise that is fair to everyone and enabled us to move on with our lives.”

A good recommendation tells a story and gives potential clients a good picture of what it is like to work with you.

As always, don’t forget to check the rules of professional responsibility in your jurisdiction to ensure that a recommendation or testimonial complies with the rules before posting it; if it doesn’t comply, you may need to ask the client for a quick revision.

For more video tips see below:

How to Ask for a LinkedIn Recommendation

 In my last video, I talked about why LinkedIn Recommendations are useful for lawyers and covered the mechanics of asking for them. But I know that some lawyers are just uncomfortable asking for recommendations. They don’t want to appear to “salesy” or to diminish their professionalism.

There are ways to approach clients for recommendations or testimonials that aren’t pushy or overly promotional. The most important thing is to be genuine. If you truly believe that you have helped this client and that you can provide value to others with the services you provide, and you approach asking for recommendations with that attitude, it may be less uncomfortable.

By far the easiest way to ask for a LinkedIn Recommendation is to do it when a client says thank you or otherwise expresses appreciation for what you have done for them. An appreciative client will always be happy to spread the word about the good work that you do.

Tell the client you were happy to help them, and then ask if they can help you reach others in a similar situation by writing a Recommendation for you on LinkedIn. You can send them a link in an email or simply tell them that you’ll send a recommendation request and that they should look out for it in their LinkedIn account.

But you don’t have to wait for a client to say thank you before you ask for a recommendation. Y ou can make recommendations a part of your regular process. Build a procedure that automatically triggers a request for a recommendation at the end of every client engagement. You can make it a part of your closing documents or email including the link and instructions, or just add to your file closing checklist to hop on LinkedIn and send that recommendation request.

If the client is an ongoing client with no specific end to their engagement, such as a client you perform outside general counsel services for, you could ask for a recommendation every so often, for example at the end of the year, at the completion of a big project, or in conjunction with a certain event every year.

Say something like, “It was a pleasure working with you. Thank you for choosing me to help you with … I have found that potential clients like to read about what it was like to work with me, so I would be grateful if you would be willing to leave a recommendation on my LinkedIn profile.” You can leave instructions right then and there about how to do so and tell them you’ll be sending a request, or wait for the client to respond that they are willing to do it and then send them a recommendation request.

As always, you’ll want to check your jurisdiction’s ethical rules with respect to recommendations and testimonials, and review any LinkedIn recommendations you receive before you post them to make sure that they do not contain prohibited language. If they do, you can always ask your client to revise the recommendation before you post it. And if your practice area doesn’t lend itself to client recommendations with a name attached, you can use these techniques to ask a client for a testimonial that you can post on your website without their name attached.

Be sure to follow up with a thank you after the client leaves you a recommendation!

For more LinkedIn video tips see below:

What to Post on LinkedIn (Part 1)

In my last video, we addressed some fears about posting on LinkedIn and ended with the idea that if you approach posting on LinkedIn as a way to help your audience, rather than a way simply to promote yourself it might be more comfortable for you.

But what, exactly, do you post? Well, keep your audience, their needs, wants, and problems, and challenges it becomes much easier. And if you already create your own content, it’s even easier.

For example, post the title and a link to your article, maybe with a short description or teaser question to add some interest for your audience.

Mention an important announcement or news item about you or your firm (this also can be a great cross-selling tool) or your clients.

Link to an event or industry conference you are attending (or simply include the fact of your attendance).

Announce a presentation you are giving and/or provide a link to a copy of your slides after a presentation (this is especially effective if you’ve uploaded your presentation to LinkedIn Slideshare).

Watch more LinkedIn videos here:

Upgrade Your LinkedIn Headline

Upgrade your LinkedIn Headline with these tips!

Hi, it’s Allison shields Johs from Legal Ease Consulting and today what I’d like to talk about is your Headline on LinkedIn.

I find a lot of lawyers make mistakes when they put together their LinkedIn Profile, particularly with respect to the headline. The headline is the line that appears directly below your name on LinkedIn, and oftentimes when people first encounter you on LinkedIn, they’re only seeing your name, your photo, and that headline. So you want to make sure your headline is descriptive enough to get your audience to take action.

For example, if you send somebody an invitation to connect with you on LinkedIn, all they’re going to see initially is your invitation, with your name, your photo and your headline. Your headline should be descriptive enough that either the person that you’re trying to connect with will click over to view your entire profile, or just from your headline, they’ll see that you’re somebody that they want to connect with. And they’ll click that Accept button.

The same thing happens if you show up in someone’s results for “People You May Know” on LinkedIn. A lot of people use that feature to build out their linkedIn connections. But if your headline isn’t descriptive enough, they may pass you right by and not bother to either click through to see your full Profile or send you that invitaion to connect.

So how can you improve your headline on LinkedIn?

Don’t make the mistake of just using your title. Make sure that you’re thinking about who it is that you want to make connections with on LinkedIn. Don’t forget that it’s not just clients. LinkedIn is a networking platform.

Who is it that you want to connect with? Who are the business people that could refer you business? Or maybe you want to connect with people who are going to reach out to you as an expert to get a quote. What is it that those people need to know about you.? Add that to your headline.

Make sure that you’re very descriptive. You have 120 characters on LinkedIn to create your Headline. There’s a lot of room there. One thing I would suggest is adding your firm name. A lot of times that gives you immediate cachet.

Next, make sure that your Headline includes your practice area. If someone is looking for a divorce lawyer and the search results reveal two different lawyers and one’s Headline says divorce lawyer or matrimonial lawyer and the other’s just says lawyer, chances are the person with the more descriptive headline is the one who’s going to get the click and the connection, and maybe even the potential business or that media opportunity. So make sure that you add that practice area or other descriptors that would explain to people what it is that you do.

Make sure you headline also creates some curiosity and interest; try not to make it too flat. Use the keywords that your potential clients might use to search for somebody like you.

Take five minutes today, review your headline on LinkedIn and make some improvements.