Spring has sprung – and that may have you thinking about spring cleaning – your home, your office, or even your LinkedIn Profile. One of the questions I get when working with clients on their LinkedIn profiles is whether they should purge their LinkedIn profile of any experience that isn’t relevant to their current position. …
In my last video, I talked about how to determine if your social media marketing efforts are effective based on your goals or your purpose for using the platform. Let’s look at how that works on LinkedIn. I recently did a series of training sessions for law firms on using LinkedIn, and what I found …
How do you know if your use of social media is effective? I was recently privileged to be asked to record an episode of the personal injury marketing minute podcast with Lindsey Busfield, and one of the questions she asked me was, “How do lawyers know whether their use of social media is effective? What …
Are you disappointed with the results you’re seeing from LinkedIn or other online networking? Maybe it’s time to modify your approach. If you went to a live networking event and all you did was talk about yourself, you probably wouldn’t get the best results. But that’s exactly the mistake I see a lot of people …
Do you want to get more visibility and engagement with your website content? Or do you want to build up your authority and reputation, but don’t have your own website yet? LinkedIn Publisher platform can help you with both of those objectives. LinkedIn Publisher is a publishing platform built right into LinkedIn. Any LinkedIn member …
Do you need a premium account to get the most out of LinkedIn? This might be the single most common question I get when speaking or training on LinkedIn. And while I will say that my co-author on Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals is a firm …
“What should I do with my LinkedIn connections?“ This question is one I get from lawyers all of the time. They have lots of connections on LinkedIn, but they’re just sitting there – they aren’t doing much for them. In my last video, I gave a couple of suggestions to answer this question, including looking …
Are you having trouble finding what you want in LinkedIn Search? Or are you running into problems with LinkedIn’s search quotas on free accounts? Hi, I’m Allison Shields Johs, President of Legal Ease Consulting, where I help lawyers create more productive, more profitable, and more enjoyable law practices, and the co-author of the book, Make …
Are you making the most of your LinkedIn connections? My co-author on Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals, Dennis Kennedy, recently ran a poll on social media asking what one aspect of LinkedIn lawyers wanted to improve the most this year, and the winner was Connections. A …
Do you have a LinkedIn Page for your business or law firm but don’t have many followers? One of the most frequent questions I get about LinkedIn Pages (which are for businesses, as opposed to Profiles for individuals) is, “How do I get more traffic to my LinkedIn Page?” It used to be very difficult. …
Are you tired of people mispronouncing your name? Or are you one of those people who’s horrible about figuring out how to pronounce a name just by looking at it? If so, LinkedIn can help. Hi, I’m Allison Shields Johs, President of Legal Ease Consulting, where I help lawyers create more productive, more profitable, and …
Is 2021 the year you finally learn how to make LinkedIn work for you? Hi, I’m Allison Shields Johs, President of Legal Ease Consulting and co-author of Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals. This is the third LinkedIn book my co-author, Dennis Kennedy and I have written, …
In my last couple of videos, I talked about LinkedIn Recommendations and testimonials – why you need them and how to ask for them. But what makes for a good client recommendation or testimonial? Watch the video below and/or read on to find out! The purpose of a testimonial is to help overcome client objections …
In my last video, I talked about why LinkedIn Recommendations are useful for lawyers and covered the mechanics of asking for them. But I know that some lawyers are just uncomfortable asking for recommendations. They don’t want to appear to “salesy” or to diminish their professionalism. There are ways to approach clients for recommendations or …
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