How secure is your LinkedIn account? October is cybersecurity month, so it’s a good time to think about the security of your digital accounts, including LinkedIn. One of the best ways to keep your LinkedIn account secure is by using two-factor authentication, or what LinkedIn calls Two-Step Verification. Adding Two-Factor Authentication to Your Account Two-factor …
Are you disappointed in the reach your LinkedIn Company Page posts receive? Over the past year, many people have seen a significant drop in the reach of their LinkedIn posts, both from their individual accounts and from their LinkedIn Company Pages. While you can’t do anything about LinkedIn’s algorithm, there are some things you can …
Did you know that what you post on LinkedIn might be used to train LinkedIn’s AI? Like most other companies these days, LinkedIn has incorporated AI into its platform for a number of reasons, including generating content. But this feature may come at a cost to its users. You are opted in by default If …
Do you have a new service, promotion, or discount you want to get the word out about? One way to draw attention to these specials is by posting an Offer on your Google Business profile. Offers are specifically intended to be promotional, in contrast to Updates, which are intended to be informational. Advantages to Posting …
Did you know that there are some things that you are prohibited from including in a Google business profile post? Two Things Not to Put in a Post on Google Business First, you can’t include a phone number in the body of your post. That might seem counterintuitive, but Google won’t allow your post if …
In my last video, I talked about the importance of keeping your Google Business Profile up to date, including making sure that you are posting regularly. But what should you post on your Google Business Profile? Google Business Profile Post Ideas Here are some ideas: Remember that your posts will appear on Search and Maps …
Your Google Business Profile helps your business to appear in search results, especially local search results. But with all of the other things you have to think about in your marketing these days, including your website, blogs, and various social media accounts, it can be easy to forget about your Google Business Profile and treat …
Today I’m back to talk to you about some more AI tools available in Canva’s Magic Studio: Magic Media and Magic Grab. Magic Media First is Magic Media. Magic Media turns words into images, graphics, or video. Looking for a fun image to accompany your blog post? Describe what you want the image to look …
Canva has a whole host of AI tools in its Magic Studio that you can use to improve your marketing images and content, without hiring a professional. In a previous video, I talked about the background remover tool. Another of Canva’s handy tools is resize and magic switch. Resize and magic switch Using resize and …
What are the best images you can use for your website, social media, or other marketing if you’re in a service business? I’ve been talking a lot recently about where to find and how to create images for your marketing. The best images you can use in your marketing aren’t professional stock photos, AI-generated images, …
Three Time-Saving Canva Tools This is another in a series of posts I’m doing on using Canva in your marketing. Here are three of my favorite time-saving tools in Canva. Photo Collage Maker First is the photo collage maker. Using the photo collage maker, you can easily make good-looking branded photo collages for events, to …
In my last video, I talked about using Canva to create marketing images. Today I want to talk about Canva’s Bulk Create feature. Bulk create is only available on the paid version of Canva, but it is well worth it. Using Canva’s bulk create feature is like supercharging your use of templates. You can create …
One of my favorite tools to create marketing images is Canva. Canva has both free and paid versions, but I highly recommend that you get the paid version because it has a lot more features. You will find that it is well worth the cost. Advantages to Using Canva to Design Templates Canva has thousands …
Want original, copyright-free images for your marketing? Create your own. Here are two ways you can create your own marketing images: Create Images Using AI You can use AI tools to create images for you. Personally, I’m not a fan of this method, especially if you want to create realistic-looking images or images that depict …
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