Where can you find quality images for your marketing? The first thing to consider when looking for images is copyright. You need to make sure that you are not violating the rights of the image’s creator or using an image without permission. 4 Places to Find Images for Your Marketing You can pay for images …
Case studies can be a useful way of helping turn prospects into clients for your law firm, but not all case studies are effective. (To see my video about why to use case studies in your law firm marketing, click here). There are 7 steps to creating a great case study: First and foremost, a …
Are you struggling to find topic ideas for your firm’s website, blog, newsletter, social media accounts, or presentations? Today’s tip is an easy way to develop topics for all of these and more. One of the easiest ways to develop topic ideas for all of your law firm’s content needs is by using FAQs, or …
Are you using keywords strageically on your law firm website? Keywords are words that your potential clients would use to search the internet for a lawyer who does what you do. The golden rule of writing website copy is to write for human beings first, and search engines second. So you should never force or …
Did you know that 75% of people judge a business by their website? While lawyers may think this isn’t true for them, the fact is that, especially now, when many of our encounters are purely virtual, more and more potential clients will be judging you by your website. A weak website can cost you up …
Is your law firm website competitive? In other words, does it help you stand out from your competition and rank well in the search engines? Here are three ways to make your law firm website more competitive. Why us?First, ensure that your website answers the question, “Why us?” Why should a potential client choose you …
In today’s video, I talk about three common mistakes that I see lawyers make on their websites. Or if you prefer, scroll down to read about these three mistakes. It’s not easy to find what I’m looking for The first one is that it’s not so easy to find what you’re looking for on the …
Is your law firm website helping to bring you business? If not, this video is for you. During this time of stay at home orders, with canceled events, limited or no ability to network or meet clients, prospects or referral sources in person, you my have started to recognize that your website isn’t performing as …
In my last several videos, I’ve talked about client recommendations – specifically on LinkedIn, but also on other sites – we’ve covered the mechanics of asking for them, as well as the best way to ask, and also talked about what makes a great recommendation. So what do you do after you get a great …
In my last couple of videos, I talked about LinkedIn Recommendations and testimonials – why you need them and how to ask for them. But what makes for a good client recommendation or testimonial? Watch the video below and/or read on to find out! The purpose of a testimonial is to help overcome client objections …
10 Questions to Ensure that Your Website Attracts Clients Are your clients described on your site? Can your clients ‘see’ themselves anywhere on your site? Is there sufficient detail so that clients will read it and say, ‘that’s me’? Does your site include testimonials from representative clients, or case studies of typical matters you handle …
With increased pressure on lawyers to develop content for blogs, websites and social media, any tool that helps increase visibility, drive traffic and boost engagement is a tool worth looking at. One such tool is the infographic. In May of this year, I wrote about Slideshare as a tool lawyers can use to share content. …
Ever gotten so frustrated by not being able to find what you needed in a store that you just walked out? Don’t let that happen to your web visitors! I was struck by an article in MarketingProfs by Leigh Duncan about her bad experience at an Apple store. Although generally a fan of Apple products, Ms. …
“To forget one’s purpose is the commonest form of stupidity.” -Friedrich Nietzsche I like to start off my relationship with any client by discussing their purpose – not just the purpose for the individual project or problem we’ll be working on together, but the client’s overall purpose for their firm. It’s an integral part of every …
Copyright © 2024 Legal Ease Consulting