Your firm just finished its next generation website. It’s got new colors and sophisticated looking graphics. You’ve finally posted bios of all of the lawyers in the firm, complete with photos and contact information. You’ve outlined your practice areas. Your site promises clients a broad range of experience, quality service, and superior results. So what’s the problem? The problem is …
I’ve talked before about making sure your website (and every element on your site) has a specific purpose, making sure that your site is focused on your clients and their problems, and showing your customers where to go on your site. Another concept which is related to all of the above is the concept of …
“It’s not what you know, it’s what you do.” -Sean D’Souza www.psychotactics.com. We all know that our websites are there for our clients, or potential clients. But how many law firm websites talk more about themselves than about their clients? Take a look at your website and answer these questions: Is your site about your clients …
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