Modern consumers of legal services are increasingly turning to the internet to find and vet lawyers. Word of mouth referrals no longer take place solely through personal contact. Even a referral from a trusted friend or advisor will be followed up by a Google search of the lawyer’s name and/or a scan of various review sites ranging from Avvo to Yelp, LinkedIn or others.

This course will show lawyers why online participation matters, cover the basic ethics issues that arise with posting client feedback and responding to online reviews and provide some do’s and don’ts for managing your reputation online. You’ll learn how to take advantage of positive reviews and client feedback and how to respond to negative online comments.

• Why online participation matters
• Ethical issues with lawyer reviews and ratings online
• Monitoring online commentary about you and your firm
• Effectively counteracting negative online reviews
• How to obtain good client feedback
• Using positive reviews and feedback to your best advantage
• A step by step approach to managing your online reputation