Get More Mileage From Great Client Testimonials and Recommendations

In my last several videos, I’ve talked about client recommendations – specifically on LinkedIn, but also on other sites – we’ve covered the mechanics of asking for them, as well as the best way to ask, and also talked about what makes a great recommendation.

So what do you do after you get a great client review or recommendation? How can you get the most from it? Watch the video below, or read on to learn how.

The first thing you should always do after you get a great client review or recommendation is to say thank you! You can do it on the same platform where the client left the recommendation – by sending a thank you on LinkedIn, for example, or you can send them a thank you email or even a snail mail thank you card (hardly anyone sends those any more!)

But to really get the most out of a great client review or recommendation, when you thank the client, ask them if you can use their review or recommendation as a testimonial on your website. If you’re a lawyer or law firm, you’ll want to retain a copy of their consent, so it is best to get it in writing. Even better, ask if you can use their photo to accompany their testimonial on your website.

Testimonials are all about trust, and a website testimonial that is accompanied by a photograph of the client gives your web visitors a level of comfort that the testimonial is from a real client and isn’t just made up by you.

If you already have reviews or recommendations from clients that you haven’t added as testimonials to your law firm website, consider adding links to your reviews on other sites from your websites by saying something like, “see my other reviews on my Google Business page here.”

You can add reviews and recommendations as testimonials to your law firm website in several places – you can create a testimonials or client stories page where you collect all of your testimonials. You can also add testimonials throughout your site where it is relevant. Add testimonials that refer to a specific practice area on that practice area’s page. Put testimonials that talk about your stellar service to the page on your site that discusses how you work. Testimonials that refer to a specific lawyer in the firm can be added to the firm’s bio page.

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