Can you get value from LinkedIn without having to post your own content?

When I talk to people about building their LinkedIn presence and getting value from relationships on LinkedIn, what I hear quite frequently is that posting is a major obstacle for a lot of people. They don’t know what to post, how often to post, where to get ideas for LinkedIn posts, or they just don’t see how they are going to cram creating content for LinkedIn into their already packed schedule.

While I have ways I can help you with all of those problems, today I’m here to tell you that you can get a lot of value out of LinkedIn and you can drive engagement without coming up with your own original content and posting yourself.

One way to do that is by commenting on other people’s posts.

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Use Comments On Other People’s Posts To Build Value and Engagement

In my last video, I talked about building engagement on LinkedIn on your own LinkedIn real estate and on others’ LinkedIn real estate. Commenting on other people’s posts is a way to build engagement on other people’s LinkedIn real estate. But those comments need to be substantive.

For example:

• Share your own thoughts or experiences about the topic of the post in the comments.
• Ask a question of the person who posted.
• Add value to the post by providing another resource.

Commenting helps start a conversation and helps your audience get to know you better. If you are generous with your comments, you will begin to build engagement.

You can comment on posts by your connections, but to really build engagement and broaden your LinkedIn network, don’t stop there. Look for people in your target audience or people you would like to be connected to. Follow them and begin leaving substantive comments on their posts. Make sure your comments come from a place of adding value, rather than a place of self-promotion.

Not only will your comments get you noticed by the person whose post you are commenting on, but also by others in their network who see their posts. Those in your network may also see your comments in their feed even if they are not connected to the original poster.

Once you start engaging in conversation on other people’s posts, you may find them inviting you to connect with them. Or you could invite them to connect and mention the conversation or topic you discussed with them.

Tip: Make sure that your LinkedIn profile is up to date if you want to use this strategy since it is likely that once you start commenting on posts of people you don’t know, those LinkedIn users will click over to your profile to see who you are and what you are all about.

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Want more about LinkedIn? Check out these articles and videos:

• No Time for a LinkedIn Company Page?
• Securing Your LinkedIn Account
• Increase the Reach of LinkedIn Company Page Posts
• Have You Forgotten About Your LinkedIn Company Page?
• Is LinkedIn Using Your Data to Train Its AI?
• Where to Find Images for Your Marketing
• What Does It Mean To Be Yourself And Add Value On Social Media?
• Should You Use AI to Post on Social Media?
• Notify Employees of LinkedIn Posts
• Saving LinkedIn Posts