Do you want to get more visibility and engagement with your website content? Or do you want to build up your authority and reputation, but don’t have your own website yet? LinkedIn Publisher platform can help you with both of those objectives.

LinkedIn Publisher is a publishing platform built right into LinkedIn. Any LinkedIn member can use this platform to publish an article simply by clicking on the “write an article” icon in the post box on your Home page. Clicking on that icon brings you inside the publisher platform, which is just like any other word processing program you’re used to. You can type your article, add images, links, and even embed video into your article.

Articles written in LinkedIn Publisher are visible outside of your network, so you get more reach than you would from a typical LinkedIn post – and they show more prominently in your activity on your profile.

If you are already publishing content on your website, LinkedIn’s publisher platform can help extend the reach of your content. Publisher articles are assigned unique URLs which are indexed by Google, and since LinkedIn is such a large and authoritative site, your article on LinkedIn is likely to get much more visibility than it would have on your website alone.

If you’re worried about duplicating content between LinkedIn and your own website, I suggest that you take a portion of the article to post on Publisher and then provide a read more link that points to the complete article on your own website.

If you don’t have your own website yet but want a place to build you authority, LinkedIn Publisher is a good place to start. The social proof that LinkedIn offers – likes, comments and shares from your network, can help build your authority even faster.

If you want to learn more about how to leverage LinkedIn for your practice, pick up a copy of my book, Make LinkedIn Work for You on Amazon.com, join our on-demand LinkedIn Essentials course, or download my free 47 LinkedIn Tips PDF.

I hope you’ll give LinkedIn Publisher a try.

See more about LinkedIn:

• Securing Your LinkedIn Account
• Increase the Reach of LinkedIn Company Page Posts
• Have You Forgotten About Your LinkedIn Company Page?
• Is LinkedIn Using Your Data to Train Its AI?
• Where to Find Images for Your Marketing
• What Does It Mean To Be Yourself And Add Value On Social Media?
• Should You Use AI to Post on Social Media?
• Notify Employees of LinkedIn Posts
• Saving LinkedIn Posts
• Taking Control of Your LinkedIn Feed Part III