In today’s video, I talk about three common mistakes that I see lawyers make on their websites. Or if you prefer, scroll down to read about these three mistakes.
It’s not easy to find what I’m looking for
The first one is that it’s not so easy to find what you’re looking for on the website. That might be because the navigation is hidden; your main menu should ideally be on the top or on the left side of your website.
Or it could be that the navigation buttons just aren’t clear – maybe you’re using legalese – using terms that lawyers use for what you do, instead of using the terms that your clients would use.
Or perhaps your navigation menus are just too big, and you have drop-down menus that continue off the page, making it very difficult to click through to find what you’re looking for.
You’re wasting prime real estate “above the fold”
The second mistake that I see a lot of lawyers making on their websites is that they waste the real estate above the fold, which is what you see when you first arrive on that very first screen on the website.
Too many lawyers put huge images above the fold and don’t leave enough room for copy to explain what they do and who they do it for. And it’s even worse when the image has absolutely nothing to do with what the lawyer actually does, or the image doesn’t mean anything at all to their web visitor.
The Home page is so cluttered, it’s distracting
The third mistake is there are just too many distractions on the website. There are a lot of ways that this can happen:
- Using chat bots that constantly interrupt the web visitor and messing up their experience or getting in the way so they can’t find what they’re looking for.
- Pop-ups that appear on every page, again, getting in the way of letting the web visitor find the information that they’re really seeking.
- Big carousels with scrolling images or text that goes by so fast that you can’t even read it.
- Poorly done video. Video is a great tool if used properly, but it can also be a distraction. Don’t post a video that will automatically play as soon as somebody comes on the website.
If you’d like to know how I can help you improve the user experience on your website, and turn your potential clients on instead of turning them off, please email me.
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