Articles & Videos
blogging
multicolored scissor and four coloring pen on white surface

When Should You Disconnect on LinkedIn?

When should you eliminate connections on LinkedIn? In my last video, I suggested that you should think twice before disconnecting from people on LinkedIn. I got a fair bit of feedback when I posted that video. One person, who is also in marketing, completely disagreed with me and said that they regularly review their LinkedIn …

Read more

black woman messaging on modern cellphone

Should You Eliminate Connections on LinkedIn?

Should you eliminate connections on LinkedIn? In a recent video, I talked about why I think you should think twice about eliminating work experiences from your LinkedIn profile, even if those experiences aren’t in the same field you’re working in now. Today I want to tackle a similar question relating to your LinkedIn Connections. Are …

Read more

crop faceless person in rubber glove demonstrating dust shovel

Is It Time to Spring Clean Your LinkedIn Profile?

Spring has sprung – and that may have you thinking about spring cleaning – your home, your office, or even your LinkedIn Profile. One of the questions I get when working with clients on their LinkedIn profiles is whether they should purge their LinkedIn profile of any experience that isn’t relevant to their current position. …

Read more

Why I’m Not a Fan of “Best Practices” in Legal Marketing

Are you following current best practices in your marketing? Actually, I hate the term “best practices,” and here are three reasons I think lawyers should consider ignoring them – at least when it comes to their marketing. First, the term “best practices” implies that there is a one-size-fits-all approach that you should take. But the …

Read more

person's hands using mobile phone for online banking and image of money

Billing Best Practices: How to Ethically Meet Clients’ Expectations

Join me and Carol Schiro Greenwald, Ph.D  for this webinar focusing on ways to capture more revenue by eliminating clients’ excuses for non-payment, late payment, reduced payment, or complaints about fees. Clients expect invoices to arrive in a timely manner and to contain sufficient information to describe the services provided, written in a way they …

Read more

Allison Johs video still

Use Case Studies to Demonstrate Value

I love a good story, don’t you?  In my last video, I talked about a quick and easy way to develop content for all of your firm’s marketing needs, by answering your clients’ frequently asked questions. Today, I want to talk about another kind of content – case studies. Most people love a good story, so why not take advantage of …

Read more