Articles & Videos
blogging

Mention Connections to Get Attention on LinkedIn

In this video in my LinkedIn series, I talk about mentioning or tagging connections as a way to boost visibility and get some additional engagement from your posts. Hi, I’m Allison Shields from Legal Ease Consulting, Inc., and in today I want to talk about another way to increase engagement with your posts on LinkedIn. …

Read more

Get Active and Get Real Results from LinkedIn

On November 19, 2019, at 2 p.m. Eastern, I’ll be doing a webinar with Zola Suites/Zola Media, Get Active and Get Real Results from LinkedIn. LinkedIn is a rapidly-growing professional network, and one in which most lawyers have a presence. But although many lawyers have established a LinkedIn Profile, few use the platform actively or …

Read more

New York State Bar Association Solo Practitioner Conference

The New York State Bar Association will be holding its annual Solo Practitioner’s Conference again this year, on October 28, 2019. The conference will feature a full day of programming specifically geared toward solo practitioners, and covering topics including networking, reputation management, client appreciation, and using LinkedIn effectively and ethically (my topic). For more information …

Read more

Upgrade Your LinkedIn Headline

Hi, it’s Allison shields Johs from Legal Ease Consulting and today what I’d like to talk about is your Headline on LinkedIn. I find a lot of lawyers make mistakes when they put together their LinkedIn Profile, particularly with respect to the headline. The headline is the line that appears directly below your name on …

Read more

Managing Your Online Reputation: Leveraging Praise and Ethically Addressing Criticism

Modern consumers of legal services are increasingly turning to the internet to find and vet lawyers. Word of mouth referrals no longer take place solely through personal contact. Even a referral from a trusted friend or advisor will be followed up by a Google search of the lawyer’s name and/or a scan of various review …

Read more

LinkedIn Groups

LinkedIn Groups Gets an Update

I’ve long been an advocate of LinkedIn Groups as a business development tool, but, especially with the previous round of changes that separated Groups into a stand-alone app, many lawyers didn’t take advantage of Groups. This month, LinkedIn announced it’s making some changes to its Groups feature in both the website and mobile app that …

Read more

Expand Your LinkedIn Network with Legal Ease Consulting

[Infographic] Six Ways to Jumpstart Your LinkedIn Network

Is your LinkedIn network working for you? In 2016, Dennis Kennedy, my co-author on LinkedIn in One Hour for Lawyers, and I wrote a two-part post on LinkedIn about how lawyers can reinvigorate their LinkedIn networks. That post was subsequently combined into one post on Law Technology Today. As we say in the article, it’s usually …

Read more

Nassau County Women’s Bar Association–LinkedIn for Lawyers

This program features an informal discussion about LinkedIn, including: What LinkedIn is and why lawyers should learn about it How lawyers can maximize the visibility of their Profile on LinkedIn Making effective connections on LinkedIn Beyond profiles and invitations – how lawyers can maximize their use of LinkedIn Ethical issues with LinkedIn use