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Nassau County Women’s Bar Association–LinkedIn for Lawyers

This program features an informal discussion about LinkedIn, including: What LinkedIn is and why lawyers should learn about it How lawyers can maximize the visibility of their Profile on LinkedIn Making effective connections on LinkedIn Beyond profiles and invitations – how lawyers can maximize their use of LinkedIn Ethical issues with LinkedIn use

Avoiding Ethical Problems in Online Legal Marketing

This program covered many aspects of online legal marketing and offers 4 NY ethics credits. The live program is over, but the NYSTLA is still offering the program at the listed website for purchase as a DVD or CD.

A Simple Social Media Plan for Lawyers

Think social media is too difficult or time consuming? Here’s a basic social media plan that only requires about 1 1/2 hours a month – although you can expand and contract it as necessary:

How to Make LinkedIn Work for Your Practice: MyCase Webinar

In this webinar, hosted by MyCase, I’ll show you how to use LinkedIn effectively for your practice. We’ll cover: Ensuring that your Profile “speaks to” your intended audience Using LinkedIn Updates wisely Why law firms should consider LinkedIn Company Pages and Showcase Pages and how to use them Making your connections work for you Finding …

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LinkedIn Updates and Changes Every Lawyer Should Know

LinkedIn has been busy making even more changes to its platform lately. Here’s a summary of some of the changes and updates you should know about: Skills and Endorsements LinkedIn’s previously named “Skills and Expertise” section has been re-named “Skills and Endorsements” in part due to feedback LinkedIn received from lawyers who advised that many …

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Lawyers and Social Media

On Wednesday, May 14, I’ll be presenting a program along with well-known jury consultant Edward Schwartz,  as well as Justices Jim Flanagan and Thomas Whelan of the Supreme Court, Suffolk County, covering social media and all aspects of litigation. This live three hour CLE program (which will also be available by webcast) is presented by …

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ABA Law Practice Division Marketing Conference 2014

This year, I’ll be speaking on two separate panels as part of the ABA Law Practice Division Marketing Conference. Both panels will take place on Friday, May 2, 2014. On the first panel, I’ll be joined by legal marketing experts Kevin O’Keefe and Ernie Svenson, discussing social media. The second panel will be myself and …

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Harnessing the Power of LinkedIn for Your Law Firm

Like many lawyers (and 225 million other LinkedIn users), you may have a LinkedIn account, but do you really know what to do with it? Does your LinkedIn Profile contain good information about who you are, what you do and who you do it for? Are you passive when you could be active? Beyond putting …

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Three steps to using LinkedIn

Three Steps to Using LinkedIn [infographic]

If you’re not a regular LinkedIn user, you may be wondering what it’s all about or where to start. This infographic was developed as a quick overview of three of the steps you need to take to build your LinkedIn presence. All of these steps are covered in more detail in the recently released Second …

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