Are you tired of being pitched to on LinkedIn? LinkedIn is rapidly picking up as the place to do business online, including for lawyers. But the downside of that is that it seems like we’re being subjected to more sales pitches than ever on LinkedIn. If you want to use LinkedIn as a way to …
Here’s another LinkedIn tip about keywords. In my last video, I talked about how to find keywords to incorporate into your LinkedIn profile. Once you know what keywords you want to include, where should you add them to your Profile? Here are five places to consider: 1. Your Headline Your headline is the short description …
Does your LinkedIn Profile include keywords to help your target audience find you? When I am doing a webinar, LinkedIn training, or working with clients on their LinkedIn profiles, one of the pieces of advice I always give is to make sure that your LinkedIn profile includes keywords that your target audience will use to …
Have you noticed some changes lately in how LinkedIn is treating your posts, or in how much engagement your posts are receiving? If you’ve noticed these changes, you are not alone. LinkedIn recently made some significant changes in its algorithm that may be affecting the reach of your posts. Why Did LinkedIn Change Their Algorithm? …
What’s the difference between disconnecting and unfollowing someone on LinkedIn? In my last few videos, I talked about disconnecting with people on LinkedIn – what to think about before you do it, and reasons why you might or might not want to disconnect. But if you don’t want to completely disconnect from someone on LinkedIn, …
When should you eliminate connections on LinkedIn? In my last video, I suggested that you should think twice before disconnecting from people on LinkedIn. I got a fair bit of feedback when I posted that video. One person, who is also in marketing, completely disagreed with me and said that they regularly review their LinkedIn …
Should you eliminate connections on LinkedIn? In a recent video, I talked about why I think you should think twice about eliminating work experiences from your LinkedIn profile, even if those experiences aren’t in the same field you’re working in now. Today I want to tackle a similar question relating to your LinkedIn Connections. Are …
When is the last time you refreshed your LinkedIn profile? In my last video, I talked about refreshing old or unrelated experience on your LinkedIn profile, rather than eliminating it entirely. Here are three other ways you can refresh your LinkedIn profile. 1. Update your profile photo Is your LinkedIn profile photo 10 or more …
Spring has sprung – and that may have you thinking about spring cleaning – your home, your office, or even your LinkedIn Profile. One of the questions I get when working with clients on their LinkedIn profiles is whether they should purge their LinkedIn profile of any experience that isn’t relevant to their current position. …
In my last video, I talked about how to determine if your social media marketing efforts are effective based on your goals or your purpose for using the platform. Let’s look at how that works on LinkedIn. I recently did a series of training sessions for law firms on using LinkedIn, and what I found …
How do you know if your use of social media is effective? I was recently privileged to be asked to record an episode of the personal injury marketing minute podcast with Lindsey Busfield, and one of the questions she asked me was, “How do lawyers know whether their use of social media is effective? What …
Did you know that email is one of the biggest time wasters? If you’re like me and you get hundreds of emails every day, this is probably no surprise to you. If you want to be more productive with your email, you need to send better email messages, whether you’re originating the email or you’re …
Are you frustrated when you receive an email response that is incomplete or doesn’t address a question you asked? Do you waste a lot of time repeating the same requests over and over in your email? If you answered yes to those questions, you will probably relate to this story about one of my clients. …
Do you use technology to make it easier for clients to work with you? If you want to use technology to make it easier for your clients to work with you, start by identifying a pain point that clients experience and then try to find a way to use technology to relieve it. Here’s an …
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