Are you having trouble finding what you want in LinkedIn Search? Or are you running into problems with LinkedIn’s search quotas on free accounts? Hi, I’m Allison Shields Johs, President of Legal Ease Consulting, where I help lawyers create more productive, more profitable, and more enjoyable law practices, and the co-author of the book, Make …
Are you making the most of your LinkedIn connections? My co-author on Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals, Dennis Kennedy, recently ran a poll on social media asking what one aspect of LinkedIn lawyers wanted to improve the most this year, and the winner was Connections. A …
Do you have a LinkedIn Page for your business or law firm but don’t have many followers? One of the most frequent questions I get about LinkedIn Pages (which are for businesses, as opposed to Profiles for individuals) is, “How do I get more traffic to my LinkedIn Page?” It used to be very difficult. …
Are you using keywords strageically on your law firm website? Keywords are words that your potential clients would use to search the internet for a lawyer who does what you do. The golden rule of writing website copy is to write for human beings first, and search engines second. So you should never force or …
Are you tired of people mispronouncing your name? Or are you one of those people who’s horrible about figuring out how to pronounce a name just by looking at it? If so, LinkedIn can help. Hi, I’m Allison Shields Johs, President of Legal Ease Consulting, where I help lawyers create more productive, more profitable, and …
Is your law practice ready for 2021? If we’ve learned anything from 2020, it’s that we absolutely cannot predict the future, and that our plans can be derailed at a moment’s notice. But believe it or not, that’s exactly why it’s so important to take the time to make a strategic plan for what you …
Is 2021 the year you finally learn how to make LinkedIn work for you? Hi, I’m Allison Shields Johs, President of Legal Ease Consulting and co-author of Make LinkedIn Work for You, A Practical Handbook for Lawyers and Other Legal Professionals. This is the third LinkedIn book my co-author, Dennis Kennedy and I have written, …
Are you still not using video in your law practice? Here are three easy ways to incorporate video into your law practice. MarketingThe first one is marketing. And it’s probably the most obvious. People do business with people they know like, and trust. But these days, we’re not getting to spend too much time with …
In my last several videos, I’ve talked about client recommendations – specifically on LinkedIn, but also on other sites – we’ve covered the mechanics of asking for them, as well as the best way to ask, and also talked about what makes a great recommendation. So what do you do after you get a great …
In my last couple of videos, I talked about LinkedIn Recommendations and testimonials – why you need them and how to ask for them. But what makes for a good client recommendation or testimonial? Watch the video below and/or read on to find out! The purpose of a testimonial is to help overcome client objections …
In my last video, I talked about why LinkedIn Recommendations are useful for lawyers and covered the mechanics of asking for them. But I know that some lawyers are just uncomfortable asking for recommendations. They don’t want to appear to “salesy” or to diminish their professionalism. There are ways to approach clients for recommendations or …
Earlier this year I was invited to join a Zoom meeting with estate planning attorneys from all across the United States to talk about how they could use LinkedIn better. We had a great conversation that covered a wide range of topics, but one of the questions generated a significant amount of discussion, and it …
We’re all facing difficult times – we need to rely on our communities more than ever!
I’ve worked with hundreds of lawyers and reviewed who knows how many lawyers’ LinkedIn Profiles, and I can tell you that most of them are missing these 5 elements: Is your LinkedIn Profile up to the challenge? Here are the 5 elements: 1. A header image – otherwise known as a cover photo. The header …
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